Skip to main content

Q-Free unveils futuristic Q-City virtual reality experience

Q-Free broke the mould when it unveiled Q-City at 2014’s Intertraffic. A computerised rendering of a modern urban area, Q-City allows users to look at how the company’s large suite of ITS products work with each other to make roads safer, cleaner and less congested. At this year’s show, Q-Free and Q-City have gone a step further and visitors can enjoy a fully immersive virtual reality tour.
April 4, 2016 Read time: 2 mins
Jenny Simonsen of Q-Free
108 Q-Free broke the mould when it unveiled Q-City at 2014’s Intertraffic. A computerised rendering of a modern urban area, Q-City allows users to look at how the company’s large suite of ITS products work with each other to make roads safer, cleaner and less congested. At this year’s show, Q-Free and Q-City have gone a step further and visitors can enjoy a fully immersive virtual reality tour.


Q-City brings the process of understanding ITS into the 21st Century. Starting from a bird’s-eye view, it makes it possible to zoom in and out to explore application areas such as tolling, traffic management, parking and infomobility and to see how these previously discrete sectors have moved together to become more holistic and connected. The new virtual reality experience enables users to stand at street level and gain an even more ‘hands-on’ perspective.

“We’re a technology innovator, so it makes sense to use technology to demonstrate what we do,” says Jenny Simonsen, Q-Free’s Global Director Marketing & Communication. “It’s more than just a gimmick. By being able to move quickly around a cityscape, either alone or in the company of our technology experts, it’s possible to gain a real feel for what ITS can do far more quickly than might otherwise be the case.

“The virtual reality tours aren’t the only way in which Q-City has evolved. Q-Free has spent a lot of time since the last Intertraffic expanding and fine-tuning its portfolio. We’ve needed to reflect the new additions and the finessing which has occurred,” says Simonsen. “This latest version of Q-City is right up to date and features all of our products and services.”

Q-City also forms the centrepiece of a group experience here at Intertraffic. Each day at 3pm, the company’s Chief Technologist, Knut Evensen, will use it to give a guided tour of the company’s ITS capabilities, followed by drinks and networking opportunities.

Related Content

  • November 19, 2013
    Think&Go NFC sees bright future after double SESAMES win
    A small French start-up company which is not even exhibiting at CARTES has become the toast of the show with an innovative product which scooped two prestigious SESAMES Awards – in the Mobility and “Discovery” categories. Tim Baker, Think&Go NFC Marketing and Communications Director, believes his company’s double win says a lot about the credibility of the SESAMES Awards and of CARTES itself. “We are not an exhibitor at CARTES,” he laughs. “We are a very small company. We’ve already won prizes in special
  • April 19, 2022
    Rekor: solving the data puzzle
    AI can help transport agencies to deal with incidents on the road. Noam Maital of Rekor explains to Adam Hill how marrying up different types of data can be like putting together a 1,000-piece puzzle
  • February 12, 2014
    Government triples road funding
    The UK government is tripling funding on the road network over the next eight years with more than US$40 billion to be spent on upgrading and improving the network until 2021. By the end of the next parliament, the government will be spending US$5 billion each year on improvements and maintenance for the strategic network alone. This locked-in funding commitment will support nearly 30,000 new jobs across the construction sector and at the same time deliver a safer, more sustainable road network that is fit
  • December 3, 2012
    Machine vision standards definition moves forward with establishment of new forum
    The new Future Standards Forum will homogenise standards develop in the machine vision and partnering sectors. Here, machine vision industry experts discuss developments. By Jason Barnes At the Vision Show, which took place in Stuttgart at the beginning of November, the European Machine Vision Association, the US’s Automated Imaging Association and the Japan Industrial Imaging Association (JIIA) established a joint initiative, the Future Standards Forum (FSF). This, said the EMVA’s President Toni Ventura, a