Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • Travel data critical to traffic management, traveller information
    January 31, 2012
    The ability to bundle together travel data from several discrete sources and fuse it to give a more comprehensive overview of events to stakeholders is the key aim of Viajeo, which is conducting trials in several cities around the world. Here, Ertico's Yanying Li writes about the project in more detail
    Read More
  • ITS benefits escape public
    June 8, 2015
    John Kendall considers the public’s awareness of the benefits of ITS. While the results of developing ITS technology may be clear to readers of ITS International, there is far less evidence that drivers have any appreciation of what the technology is doing for them. So how aware are drivers of the developments that are designed to make their journeys less congested and safer?
    Read More
  • Virtual traffic management centres, a new direction in traffic monitoring
    January 30, 2012
    David Crawford picks up a new direction trend in traffic monitoring The surprise winner in the Traffic Management Centre (TMC) category of the recently-announced 2011 OSMOSE (Open Source for MObile and SustainablE city) Awards for European innovations in urban transport, is the Danish city of Aalborg - which doesn't have a TMC. Alternatively, one might consider its 'virtual' TMC as a signpost for the future in medium-sized cities.
    Read More
  • Do satellites provide a heavenly view of tolling’s future?
    December 16, 2014
    Satellite-based tolling opens up new options for authorities and can be integrated with DSRC systems as David Crawford discovers. As the proud custodian of the European Union (EU)’s longest road network covered by a single (truck) charging scheme – and the only one to include all major roads - Slovakia has become the continent’s poster-nation for the virtues of GNSS/CN (Global Navigation Satellite System/Cellular Network)-based tolling. It is also proved to be a very fast implementer. Speaking at the 2014 I
    Read More

Highlighted Content