Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • Growth of outsourcing simplifies transportation operations
    June 11, 2012
    Xerox Chairman and CEO Ursula Burns will deliver the keynote address at the opening plenary of ITS America’s 2012 Annual Meeting in May. She talked to ITS International about the acquisition of ACS, its rebranding and the importance of the transportation sector to Xerox
    Read More
  • Moovit offers ‘demand responsive’ transit
    September 15, 2021
    The new Scottish transport service is powered by a dynamically-routed transport system
    Read More
  • Traveller app spells big opportunities for authorities
    February 25, 2016
    The spread of a new generation of travel apps such as Citymapper will open up unprecedented opportunities for transport authorities and city planners as much as they help individual travellers minimise their travel times. These apps for mobile phones (and increasingly in-vehicle satellite navigation systems) show users the quickest route to their destination. They take into account real-time traffic congestion on potential routes, delays or otherwise on the trains, metro and mass transit systems and wheth
    Read More
  • The rise and rise of robo-car
    July 23, 2019
    When it comes to driverless cars, there are many variables – but one thing is for certain: autonomous driving will have a significant impact on vehicle design, says Andreas Herrmann The transition to autonomous vehicles (AVs) means that many of the factors which have shaped automotive design for the past 130 years no longer apply. At present, the design of a car is largely determined by the anticipated direction of travel: the car’s silhouette immediately shows where the front and back are. Driverless ve
    Read More

Highlighted Content