Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • Maintaining momentum: learning lessons from the London Olympics
    November 15, 2013
    Japan will not only host this year’s ITS World Congress but has been selected for the 2020 Olympics. So what can Japan, and indeed Brazil, learn from the traffic management for London 2012 - Geoff Hadwick finds out. It was a key moment when Olympic boss Jacques Rogge signed off London 2012, calling the Games “happy and glorious.” Scarred by the logistical disaster of Atlanta 1996 and the last-minute building panic for Athens 2008, Rogge clearly thought London 2012 was an object lesson in how to plan and
    Read More
  • The world was your Oyster
    November 5, 2021
    Embracing digital payments and transparent journey planning is key to changing traveller behaviour and accelerating integrated public transport, says Martin Howell of Worldline
    Read More
  • Smart payment ticket for LA commuters
    June 20, 2013
    Xerox’s universal payment system, TAP, now makes it faster and simpler for passengers in Southern California to transfer between passenger trains, buses, subway and light rail. The Los Angeles County Metropolitan Transportation Authority (Metro) and Metrolink recently teamed up with Xerox to develop TAP-enabled Metrolink tickets that are compatible with the Metro TAP smart fare payment system.
    Read More
  • Hurdles to MaaS adoption highlighted
    January 25, 2018
    Jack Opiola talks to some MaaS advocates in the US. Cities will accommodate almost 60% of the world’s population by 2025 and technology is outpacing transportation plans and planners - putting extreme pressures upon planners and transportation systems alike. Big data, digital payments, ubiquitous communications, smartphone applications, on-demand travel and autonomous vehicles are all shredding existing transport plans. Never before has the pace of population growth and the tools to address this problem
    Read More

Highlighted Content