Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • Connected vehicles - potential to transform US transportation
    April 12, 2013
    There’s a new face in the driving seat at the US Department of Transport’s ITS Joint Program Office. Fortunately, as Robin Meczes finds out, he’s no learner driver… Ask Kenneth Leonard why he wanted his new job as director of the ITS Joint Program Office, and his answer comes back without a second’s delay. “The potential to save lives, reduce injuries and help people enjoy a more efficient transportation system is the kind of challenge that makes me want to come to work each morning,” he says. “In my opinio
    Read More
  • MaaS must be seamless and invisible - or forget it
    June 5, 2018
    MaaS experts from around the world converged on ITS International’s MaaS Market Atlanta conference to talk about how MaaS can be implemented in the US. Andrew Bardin Williams had a front row seat. Transportation experts from around the world gathered in the US earlier this month to discuss the future of Mobility as a Service (MaaS) and how it could be deployed in the US market. While most attendees at ITS International’s MaaS Market Atlanta conference were familiar with the MaaS concept, the US’s highly
    Read More
  • ADN says Bled will improve public transit efficiency
    August 16, 2019
    ADN Mobile Solutions has developed Bled, a technical solution which – in conjunction with bespoke training and gamification tools – is designed to help bus drivers improve their driving efficiency. The goal is to reduce public transit emissions and provide cost savings, monitoring the way that vehicles are driven, and picking up on activities such as sharp braking or acceleration, giving personalised recommendations based on driving context. Electronic and mechanical data from buses is analysed and pres
    Read More
  • New EU project to develop an 'internet of mobility'
    February 6, 2013
    Over the next three and a half years, the US$21.1 million Mobinet project aims to capitalise on the widespread growth in smartphones, mobile data services, and cloud-based computing to launch a new generation of travel apps for European citizens, and transport services for businesses and local authorities. Intelligent transport services (ITS) apply leading-edge mobile communications and information technology to make travel safer, smarter and cleaner, but the challenge is to deploy these Europe-wide and to
    Read More

Highlighted Content