Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

Related Content

  • Data handling important for autonomous vehicles
    December 8, 2016
    Data handling is becoming an ever-greater part of transportation and never more so than with autonomous vehicles, as Andrew Bardin Williams hears from some big names.
    Read More
  • Xerox Seamless travel solution is piloted in France
    October 7, 2015
    Xerox is here at the ITS World Congress to highlight, among other things, the solution to two entwined challenges that today’s transportation operators face: attracting more passengers and making secure ticketless payment is a reality. Xerox Seamless is a new, disruptive model for public transport mobile payments and the company has announced that the city of Valence, in south- eastern France, is now piloting the solution.
    Read More
  • Half of passengers ‘would pay for better technology’
    August 2, 2013
    David Crawford considers the finding of a passenger attitude survey in nine cities worldwide. Three quarters of regular users of public transport in nine capital and other major cities worldwide believe that electronic ticketing would make travel easier; while an overwhelming 92% would welcome paperless travel in any form, according to a recent consumer survey from global management consultants Accenture. Of the 4,500 urban travellers aged over-18 who were quizzed, some 90% routinely used public transport.
    Read More
  • Platform announcement: public transport is running 10 years behind schedule
    March 10, 2023
    Public transport worldwide is under pressure on a variety of fronts. Jon Salmon of Snapper Services UK explains why the industry should look more at data – and pick up some tips from the retail sector
    Read More

Highlighted Content