Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • Parking - does it cause or cure congestion?
    January 25, 2012
    Does parking cause congestion, or can it help alleviate the problem? By John Van Horn
    Read More
  • Atlanta ponders Mobility as a Service for seamless transit
    June 29, 2018
    Drivers in Atlanta spent 70 hours in peak-time traffic jams last year. As the MaaS Market conference moves to the US’s fourth most congested city, we ask how Mobility as a Service can help. Colin Sowman winds down his window to listen. It is not by accident that ITS International’s first MaaS Market conference outside London is being hosted in Atlanta. The event is being supported by Georgia State Road & Tollway Authority and the City of Atlanta – and again not without a reason as metro Atlanta is looking
    Read More
  • Joining the dots: four ways to help cities make the connection
    May 18, 2018
    Smoothing the path to connected transportation systems in urban areas all round the world takes a lot of planning: Cisco’s Kyle Connor lays out the four key areas on which he thinks cities should focus. Forward-thinking cities around the world are exploring innovative, new ways to leverage the Internet of Things (IoT) and related technologies to create more connected and efficient transportation systems. Through greater digitisation and connectivity, cities can optimise public transit routes, reduce
    Read More
  • HERMES Study provides guidance for forward ITS thinking in Finland
    August 25, 2016
    Having authored HERMES, a major study for the Finnish Ministry of Transport and Communication, Josef Czako talks to ITS International about his findings and lessons for other authorities. When CEOs of major automakers are predicting more change in the next five years than in the past 50, what is the role of national authorities considering the benefits of innovations in ITS?
    Read More

Highlighted Content