Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • Cooperative infrastructure systems waiting for the go ahead
    February 3, 2012
    Despite much research and technological promise, progress towards cooperative infrastructure system deployment is still slow. Here, Robert Cone and John Miles take a considered look at how and when it might come about. From a systems engineering viewpoint it looks logical and inevitable that vehicles should be communicating between themselves and with the road infrastructure. But seen from a business viewpoint the case is not proven.
    Read More
  • Changing roles in data collection for traffic management
    January 23, 2012
    Transport for Greater Manchester's David Hytch discusses the evolving roles of the public and private sector in managing and disseminating data. Data services for traffic management were once the sole preserve of public sector organisations, they being uniquely placed and equipped for the work involved. Now, though, this is changing. There is even a presumption in some countries that the private sector will take a greater, if not actually a lead, role in the provision of information for transport management
    Read More
  • MaaS by any other name
    February 6, 2020
    Has the roll-out of Mobility as a Service stalled - or could it just be that multimodal travel is simply happening under a variety of different names?
    Read More
  • Virtual ticket? It's the future
    January 12, 2024
    We're asking ITS and transportation leaders to give us the heads-up on where mobility is headed in 2024 and beyond. Nick Mackie, head of urban transit at Visa, shares his thoughts
    Read More

Highlighted Content