Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • Learning from informal transit networks
    March 30, 2021
    When it comes to public transportation, the Minority World could take lessons in equity from the mobility infrastructure of emerging market cities, says Devin de Vries of WhereIsMyTransport
    Read More
  • State Farm claims industry first for Drive Safe & Save programme
    April 18, 2012
    State Farm and Hughes Telematics are announcing a major joint effort to bring connected vehicle services and telematics savings programmes to drivers across North America. The new effort is called In-Drive and has been tailored specifically for State Farm policyholders by Hughes. The service debuts in Illinois in September with more states to be added in 2012.
    Read More
  • Rio’s TMC rises to Olympic challenge
    October 27, 2016
    Timothy Compston lifts the lid on Rio de Janeiro’s preparations for keeping its transport systems moving during the Olympics – and the outcome. Hosting the Olympics poses major traffic management challenges for any city and Rio was no exception – especially as it is already one of the world’s most congested cities. Beyond its normal 6.5 million inhabitants wanting to carry on their daily lives, in August Rio was also home to 11,300 athletes from 206 countries. Athletes who, without fail, had to reach their
    Read More
  • TM 2.0 boost TMC data feed and driver influence
    November 15, 2017
    TM 2.0 views connected vehicles and V2I as two-way communications channels, benefitting traffic management and drivers, as Alan Dron discovers. As connected vehicles are progressively rolled out there will come a point at which traffic managers and traffic management centres (TMCs) will have to gear up to cope with a rapidly-evolving road scenario. The TM 2.0 Platform (see box) is promoting a concept of new-generation traffic management (which carries the same TM 2.0 title) and is studying how future T
    Read More

Highlighted Content