Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • America fires V2V starting gun
    April 7, 2014
    Leo McCloskey, ITS America’s senior vice president for Technical Programs, talks to Jason Barnes about what the recent NHTSA ruling on light vehicle connectivity means for cooperative infrastructures in North America. In early February the US Department of Transportation’s (USDOT’s) National Highway Traffic Safety Administration (NHTSA) announced it had decided to start taking steps to enable Vehicle-to-Vehicle (V2V) communication technology for light vehicles. In so doing, the many safety-related applicati
    Read More
  • New Routing for passengers in The Hague
    January 18, 2023
    Dutch admin capital will get on-demand bus service to replace fixed-route operation
    Read More
  • Birmingham CAZ is green for go
    July 26, 2021
    For urban authorities worldwide, the health of residents is racing up the political agenda. Ben Spencer looks at how one city - Birmingham, UK - has established its own Clean Air Zone and is investing in alternative-fuel vehicles and public transport incentives
    Read More
  • UK drivers get real time traffic information boost
    August 9, 2012
    The UK Highways Agency is trialling a system to add commercially available traffic data to its existing sources to monitor how well traffic is flowing on England's motorways and strategic roads. Similar data sources are already used by satellite navigation devices, smartphones, and applications like Google maps. Better real-time data will allow agency staff to respond more quickly to incidents and identify delays and communicate them to drivers so they can take alternative routes if necessary.
    Read More

Highlighted Content