Skip to main content

Mobilty schemes must consider the people who use them – and those who don’t

There is a temptation to present ITS as part of an endless upward curve towards better, easier, safer, quicker, and so on. But it is important to acknowledge that there can be (sometimes literally) bumps in the road. When mobility schemes go wrong, it’s not pretty. Take bicycle-share company oBike, which recently stopped its operations in Melbourne, Australia. Having no docking stations massively increases convenience for users – you can leave the bikes anywhere - but opens up the whole shebang to the threa
September 6, 2018 Read time: 2 mins

There is a temptation to present ITS as part of an endless upward curve towards better, easier, safer, quicker, and so on. But it is important to acknowledge that there can be (sometimes literally) bumps in the road. When mobility schemes go wrong, it’s not pretty. Take bicycle-share company oBike, which recently stopped its operations in Melbourne, Australia. Having no docking stations massively increases convenience for users – you can leave the bikes anywhere - but opens up the whole shebang to the threat of abuse (precisely because you can leave the bikes anywhere). Residents were understandably unimpressed to see them abandoned on the streets – and even in more creative places, proving that there are few limits to human beings’ sense of mischief when they think there’s no-one watching: pictures of the distinctive yellow cycles left halfway up trees, on top of bus shelters and in the Yarra river circulated widely on social media. So, there has to be a balance between usability and the (potential) anti-social aspects of any initiative. Having said that, the capacity of ITS to make things better is clear. In the US, Detroit was once a byword for urban decay. But, happily, things change. The city and regional authorities have big plans for improvement, much of which involves thinking clearly about how people can get around. Crucially, they don’t view the streets as a laboratory: but are committed to understanding the needs of residents and working out how technology can help – not least for those who can’t afford car insurance, or don’t have smartphones or even credit cards. Everyone agrees there is still a long way to go. But then, nobody ever said that the path to improved urban mobility was going to run smooth. Solutions must indeed be developed for the people that will be using them – but must also take into account the lives of those who don’t.

Related Content

  • Caltrans takes the long view of transport
    October 21, 2016
    Caltrans’ Malcolm Dougherty took time out of his schedule at ITS America 2016 in San Jose to talk to ITS International about current and future challenges. As director of California Department of Transportation (Caltrans) since mid-2012, many would say that Malcolm Dougherty has one of the best jobs in transportation. Caltrans is one of the most progressive and innovative transport authorities, implementing policies to encourage cycling, piloting new
  • Editor's comment: 'Workforce must see leaders who look like themselves'
    December 15, 2022
    Diversity is vital for the future of transportation businesses everywhere, says Adam Hill
  • “There will be no driverless cars on a dead planet”
    October 11, 2022
    ‘Smart’, ‘intelligent’ and ‘advanced’ are great words when they’re applied to mobility – but just make sure they can actually change the world for the better, warns Professor Glenn Lyons
  • Big wheels keep on turnin’
    August 21, 2018
    Many of the great and the good in the global mobility sector gathered at this year’s Movin’ On event in Montreal. Measured regulation of technologies and safety issues were major themes, reports David Arminas. *Bibendum is the original name for the Michelin Man, the symbol of the Michelin tyre company Autonomous vehicles, platooning, smart intersections and safety – these were the talking points over two-and-a-half days of the Movin’ On event in Montreal, Canada. Everyone in the mobility sector is at the