Skip to main content

Mobilty schemes must consider the people who use them – and those who don’t

There is a temptation to present ITS as part of an endless upward curve towards better, easier, safer, quicker, and so on. But it is important to acknowledge that there can be (sometimes literally) bumps in the road. When mobility schemes go wrong, it’s not pretty. Take bicycle-share company oBike, which recently stopped its operations in Melbourne, Australia. Having no docking stations massively increases convenience for users – you can leave the bikes anywhere - but opens up the whole shebang to the threa
September 6, 2018 Read time: 2 mins

There is a temptation to present ITS as part of an endless upward curve towards better, easier, safer, quicker, and so on. But it is important to acknowledge that there can be (sometimes literally) bumps in the road. When mobility schemes go wrong, it’s not pretty. Take bicycle-share company oBike, which recently stopped its operations in Melbourne, Australia. Having no docking stations massively increases convenience for users – you can leave the bikes anywhere - but opens up the whole shebang to the threat of abuse (precisely because you can leave the bikes anywhere). Residents were understandably unimpressed to see them abandoned on the streets – and even in more creative places, proving that there are few limits to human beings’ sense of mischief when they think there’s no-one watching: pictures of the distinctive yellow cycles left halfway up trees, on top of bus shelters and in the Yarra river circulated widely on social media. So, there has to be a balance between usability and the (potential) anti-social aspects of any initiative. Having said that, the capacity of ITS to make things better is clear. In the US, Detroit was once a byword for urban decay. But, happily, things change. The city and regional authorities have big plans for improvement, much of which involves thinking clearly about how people can get around. Crucially, they don’t view the streets as a laboratory: but are committed to understanding the needs of residents and working out how technology can help – not least for those who can’t afford car insurance, or don’t have smartphones or even credit cards. Everyone agrees there is still a long way to go. But then, nobody ever said that the path to improved urban mobility was going to run smooth. Solutions must indeed be developed for the people that will be using them – but must also take into account the lives of those who don’t.

Related Content

  • January 9, 2018
    Making the most of Michigan
    Michigan DoT’s Kirk Steudle takes time out from the ITS World Congress in Montreal to talk to Colin Sowman. Thirty years ago, a professional engineer named Kirk Steudle joined Michigan Department of Transportation (MDoT). Today he’s the state transportation director, responsible for more than 16,000km (10,000 miles) of state highways (including 4,000 bridges), some 2,500 employees and a budget of more than $4 billion. We caught up with Steudle during the ITS World Congress in Montreal and asked how he
  • June 11, 2019
    Ex-Conduent CEO: ‘I am not a career transportation person’
    Just prior to resigning as Conduent Transportation CEO, Mick Slattery talked to Adam Hill about the importance of digital and how tech can transform ITS. "I am not a career public sector person,” declares Mick Slattery, chief executive officer of Conduent Transportation, at the beginning of his interview with ITS International. “I am not a career transportation person. I am new to this industry, effective August last year. At my core I’ve spent my career creating and launching new opportunities for clie
  • August 5, 2020
    White lines? Cyclists need more
    Just painting lines on the road isn’t sufficient to persuade most people to cycle – you need to separate them from motor vehicles altogether. David Arminas talks to transportation engineer Tyler Golly about the Covid ‘wake-up call’
  • August 7, 2019
    Trust is the key, says Cubic’s Crissy Ditmore
    Trust is the key to encouraging people to take up shared mobility and MaaS services, thinks Cubic Transportation Systems’ Crissy Ditmore. She tells Adam Hill why sharing must be the way forward Crissy Ditmore is on the move. Director of strategy at Cubic Transportation Systems since September last year, she lives in Boise, Idaho, but doesn’t see a great deal of the city as she is “90% of the time on the road”. This is appropriate for someone whose business is working out how to get people from place to p