Skip to main content

Mobilty schemes must consider the people who use them – and those who don’t

There is a temptation to present ITS as part of an endless upward curve towards better, easier, safer, quicker, and so on. But it is important to acknowledge that there can be (sometimes literally) bumps in the road. When mobility schemes go wrong, it’s not pretty. Take bicycle-share company oBike, which recently stopped its operations in Melbourne, Australia. Having no docking stations massively increases convenience for users – you can leave the bikes anywhere - but opens up the whole shebang to the threa
September 6, 2018 Read time: 2 mins

There is a temptation to present ITS as part of an endless upward curve towards better, easier, safer, quicker, and so on. But it is important to acknowledge that there can be (sometimes literally) bumps in the road. When mobility schemes go wrong, it’s not pretty. Take bicycle-share company oBike, which recently stopped its operations in Melbourne, Australia. Having no docking stations massively increases convenience for users – you can leave the bikes anywhere - but opens up the whole shebang to the threat of abuse (precisely because you can leave the bikes anywhere). Residents were understandably unimpressed to see them abandoned on the streets – and even in more creative places, proving that there are few limits to human beings’ sense of mischief when they think there’s no-one watching: pictures of the distinctive yellow cycles left halfway up trees, on top of bus shelters and in the Yarra river circulated widely on social media. So, there has to be a balance between usability and the (potential) anti-social aspects of any initiative. Having said that, the capacity of ITS to make things better is clear. In the US, Detroit was once a byword for urban decay. But, happily, things change. The city and regional authorities have big plans for improvement, much of which involves thinking clearly about how people can get around. Crucially, they don’t view the streets as a laboratory: but are committed to understanding the needs of residents and working out how technology can help – not least for those who can’t afford car insurance, or don’t have smartphones or even credit cards. Everyone agrees there is still a long way to go. But then, nobody ever said that the path to improved urban mobility was going to run smooth. Solutions must indeed be developed for the people that will be using them – but must also take into account the lives of those who don’t.

Related Content

  • To charge or not to charge, that is the question
    January 26, 2018
    Alan Dron looks at why congestion charging and other similar schemes are so controversial in North America. In August, Andrew Cuomo, governor of New York State, described congestion charging for the city as “an idea whose time had come,” according to the Bloomberg wire service. In October, he announced a ‘Fix NYC’ advisory panel to study methods of easing congestion on the city’s streets. Although Cuomo did not specifically mention congestion charging when setting up the panel, he said it would study
  • IBTTA: industry must commit to trust and accountability
    August 23, 2018
    Without a commitment to trust and accountability, the modern road tolling industry would not have the bedrock which it requires – and which customers demand, says IBTTA’s Bill Cramer When Tim Stewart, executive director of Colorado’s E-470 Public Highway Authority, settled on ‘trust and accountability’ as the themes for his year as IBTTA president, it was a very deliberate choice. Stewart was looking for language that would help deliver the global tolling industry’s message of service excellence to cust
  • Connecticut Transit uses web feedback to improve user experience
    May 27, 2014
    Connecticut champions open government and open data to help fostertransparency, accountability and citizen engagement – and that includes transportation matters as Andrew Bardin Williams discovers. The last thing anyone wanted was to inconvenience or displace others - least of all people who lived and worked in the neighbourhood. Yet, workers in an office building in downtown New Haven, Conn., were tired of shuffling through hoards of people who kept sitting on the stoop to the building while waiting for th
  • US transportation 'needs political leadership'
    November 9, 2012
    Long-time industry leader John Worthington reflects on where transportation in the US is heading – and where it should be going. Interview with Jason Barnes. The US’s new transportation bill reflects much of what is wrong in the sector in general and in ITS in particular, according to John Worthington. While a decision is welcome, he says, it does little more than provide certainty of funding for anything other than day-to-day operations. Worthington, former Chairman and CEO of TransCore, is back in the ITS