Skip to main content

Mobilty schemes must consider the people who use them – and those who don’t

There is a temptation to present ITS as part of an endless upward curve towards better, easier, safer, quicker, and so on. But it is important to acknowledge that there can be (sometimes literally) bumps in the road. When mobility schemes go wrong, it’s not pretty. Take bicycle-share company oBike, which recently stopped its operations in Melbourne, Australia. Having no docking stations massively increases convenience for users – you can leave the bikes anywhere - but opens up the whole shebang to the threa
September 6, 2018 Read time: 2 mins

There is a temptation to present ITS as part of an endless upward curve towards better, easier, safer, quicker, and so on. But it is important to acknowledge that there can be (sometimes literally) bumps in the road. When mobility schemes go wrong, it’s not pretty. Take bicycle-share company oBike, which recently stopped its operations in Melbourne, Australia. Having no docking stations massively increases convenience for users – you can leave the bikes anywhere - but opens up the whole shebang to the threat of abuse (precisely because you can leave the bikes anywhere). Residents were understandably unimpressed to see them abandoned on the streets – and even in more creative places, proving that there are few limits to human beings’ sense of mischief when they think there’s no-one watching: pictures of the distinctive yellow cycles left halfway up trees, on top of bus shelters and in the Yarra river circulated widely on social media. So, there has to be a balance between usability and the (potential) anti-social aspects of any initiative. Having said that, the capacity of ITS to make things better is clear. In the US, Detroit was once a byword for urban decay. But, happily, things change. The city and regional authorities have big plans for improvement, much of which involves thinking clearly about how people can get around. Crucially, they don’t view the streets as a laboratory: but are committed to understanding the needs of residents and working out how technology can help – not least for those who can’t afford car insurance, or don’t have smartphones or even credit cards. Everyone agrees there is still a long way to go. But then, nobody ever said that the path to improved urban mobility was going to run smooth. Solutions must indeed be developed for the people that will be using them – but must also take into account the lives of those who don’t.

Related Content

  • Heavy weather: how ITS can mitigate climate change effects
    August 22, 2023
    Countries, regions and cities all over the world are seeing unprecedented extreme weather events causing destruction in different ways: from heat and wildfires to snow and floods and much else in between. Jon Tarleton of Baron Weather explains how the ITS industry can help the transportation network to remain efficient as the climate changes
  • Sampo Hietanen’s mobility mission
    June 17, 2016
    For a decade Sampo Hietanen harboured a vision of an alternative form of mobility, now as CEO of MaaS Finland he is putting theory into practice. Sampo Hietanen has become the embodiment of Mobility as a Service (MaaS) – a concept he created 10 years ago while working for Finnish civil engineering giant Destia. “I had been working with the mobile sector on traffic information and started thinking what will happen when this becomes bigger,” he says.
  • Getting to the point
    September 4, 2018
    Cars are starting to learn to understand the language of pointing – something that our closest relative, the chimpanzee, cannot do. And such image recognition technology has profound mobility implications, says Nils Lenke Pointing at objects – be it with language, using gaze, gestures or eyes only – is a very human ability. However, recent advances in technology have enabled smart, multimodal assistants - including those found in cars - to action similar pointing capabilities and replicate these human qual
  • Smarter mapping makes for more informed decisions
    December 2, 2016
    Following his keynote presentation at the 2016 ITS World Congress in Melbourne, ITS International caught up with Esri founder Jack Dangermond. It is getting close to half a century ago that Jack Dangermond and his wife Laura founded the Environmental Research Systems Institute – known today as Esri - of which he remains president.