ITS America and TSR sign road safety agreement

ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas. “We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS Amer
June 5, 2018 Read time: 2 mins
© F11photo | Dreamstime.com
560 ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas.


“We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS America.

The organisations want to find companies creating “new, safer road usage patterns and options, improving the safety outcomes of commercial drivers and operators, or focusing on putting people and their road safety vulnerabilities at the heart of product design”.

Applicants for the GEP go to www.togetherforsaferroads.org/safer-road-tech, will be selected by representatives from TSR, ITS America and the start-up community.

“Globally, one size doesn’t fit all. That is especially true for today’s transportation systems with the vision of zero deaths on the world’s roads,” said David Braunstein, president of TSR. “We look forward to combining our collective expertise to foster innovation that improves the health and safety for all.”

Booth 351

For more information on companies in this article

Related Content

  • Co-operative infrastructure reduces congestion, increases safety
    January 30, 2012
    ITS Japan's Chairman Hiroyuki Watanabe talks to ITS International about his country's progress with cooperative infrastructures and how the experience gained to date can benefit similar initiatives elsewhere. Japan gave the rest of the world a taste of the cooperative infrastructure future when, in 1996, it went live with the Vehicle Information and Communication System (VICS). Designed to provide real-time traffic information and alerts to in-vehicle navigation systems with the dual aims of increasing safe
    Read More
  • Transport in the round
    October 13, 2015
    The ITF’s Mary Crass tells Colin Sowman why future transport demands will require governments to overcome the silo effect of individual single-modal authorities. The only global multimodal transport policy organisation,” is how Mary Crass describes the International Transport Forum (ITF), which is housed at the Organisation for Economic Cooperation and Development (OECD). As head of policy and summit preparation at the ITF she says: “All other organisations are either regional or have a modal focus, we cove
    Read More
  • How Idemia is revolutionising road safety
    March 18, 2024
    One of the main contributing factors to road accidents is speeding vehicles. However, in recent years, distracted drivers have also become a prominent cause. According to the World Health Organisation, “drivers using mobile phones are approximately four times more likely to be involved in a collision.”
    Read More
  • Cyclists are ‘not hooligans’: study
    April 23, 2018
    The perception of cyclists as ‘hooligans’ who ignore the rules of the road is a false one, according to a new study. "From our observations, we are unable to see any such anarchy among cyclists in traffic," says Sonja Forward, researcher at the Swedish National Road and Transport Research Institute (VTI). As vulnerable road users (VRUs), cyclists’ behaviour in traffic is particularly important for their safety. VTI examined traffic on two bridges - Danvikstull and Liljeholmen – in Stockholm and concluded
    Read More

Highlighted Content