ITS America and TSR sign road safety agreement

ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas. “We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS Amer
June 5, 2018 Read time: 2 mins
© F11photo | Dreamstime.com
560 ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas.


“We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS America.

The organisations want to find companies creating “new, safer road usage patterns and options, improving the safety outcomes of commercial drivers and operators, or focusing on putting people and their road safety vulnerabilities at the heart of product design”.

Applicants for the GEP go to www.togetherforsaferroads.org/safer-road-tech, will be selected by representatives from TSR, ITS America and the start-up community.

“Globally, one size doesn’t fit all. That is especially true for today’s transportation systems with the vision of zero deaths on the world’s roads,” said David Braunstein, president of TSR. “We look forward to combining our collective expertise to foster innovation that improves the health and safety for all.”

Booth 351

Related Content

  • April 22, 2013
    First meeting of the ITS America Leadership Circle held at ITS America 2013
    The ITS America Leadership Circle held their inaugural meeting Sunday morning, bringing together leaders from the public and private sectors to discuss how the broader community can work more closely together to solve transportation issues.
    Read More
  • November 14, 2017
    West Midlands pilots the UK’s first MaaS
    Mobility-as-a-Service is being piloted in the UK’s second largest metropolitan area and will shortly be opened to the travelling public. A fully operational Mobility-as-a-Service (MaaS) offering is being piloted in the West Midlands region of the UK. Covering seven local authorities which make up the West Midlands metropolitan area and population of 2.8 million, the service is being provided through a memorandum of understanding (MOU) between Transport for West Midlands (TfWM), Finnish company MaaS Global
    Read More
  • August 7, 2018
    Motown morphs into Mobility City
    Detroit was once a byword for urban decay – but ITS America recently held its annual meeting there. This gave David Arminas a chance to assess how fast Motor City is moving down the road to recovery. Motor City, as Detroit is still called, was on its financial knees only five short years ago. The future looked bleak as the city and greater urban area bled jobs and population. It was on 18 July 2013 that Motown, as Detroit is also known, filed for Chapter 9 bankruptcy protection, the
    Read More
  • May 24, 2018
    ITSA Detroit 2018: a must-attend transportation event!
    The 2018 ITS America Annual Meeting Detroit, from 4-7 June, is the must-attend transportation technology event in North America this year. The theme of the meeting, “Transportation 2.0,” will be weaved throughout the three days of plenary sessions, demonstrations, and exhibits. Discussions will centre around the future of transportation, intelligent mobility, and managing risk. “Changes happening today will fundamentally affect how people interact with transportation in the months and years ahead,” said Sh
    Read More

Highlighted Content