Skip to main content

ITS America and TSR sign road safety agreement

ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas. “We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS Amer
June 5, 2018 Read time: 2 mins
© F11photo | Dreamstime.com
560 ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas.


“We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS America.

The organisations want to find companies creating “new, safer road usage patterns and options, improving the safety outcomes of commercial drivers and operators, or focusing on putting people and their road safety vulnerabilities at the heart of product design”.

Applicants for the GEP go to www.togetherforsaferroads.org/safer-road-tech, will be selected by representatives from TSR, ITS America and the start-up community.

“Globally, one size doesn’t fit all. That is especially true for today’s transportation systems with the vision of zero deaths on the world’s roads,” said David Braunstein, president of TSR. “We look forward to combining our collective expertise to foster innovation that improves the health and safety for all.”

Booth 351

For more information on companies in this article

Related Content

  • Global NCAP and AA South Africa launch #SaferCarsforAfrica
    November 23, 2017
    Global NCAP and AA South Africa have launched a crash test assessment on five of the country’s most popular cars which are not fitted with airbags as a standard for the #SaferCarsForAfrica project in Cape Town. The results of these small and compact cars showed a range of safety performance, from four to zero stars for adult protection, with the lowest ratings resulting in a high probability of life-threatening injury in a road crash. Models included the VW Polo Vivo. The Datsun Go+, Toyota Etios, Renault
  • Here’s HD AV map prepared for 5G
    June 17, 2019
    The emergence of 5G may not be necessary to provide a high-definition map for autonomous driving, says Matt Preyss from Here Technologies. Ben Spencer asks why 5G is a hot topic worldwide, with the potential for faster transfer of information eagerly awaited by those convinced that it will be a game-changer for the ITS industry. High-definition (HD) maps are essential to allow autonomous vehicles (AVs) to understand their environment, and operate safely within it in relation to other road users and p
  • Drivewyze wins ITS America innovation award
    May 6, 2024
    Firm's Smart Roadways tech issues in-cab safety alerts to commercial truck drivers
  • ITSA & IBTTA applaud Infrastructure Act
    November 11, 2021
    $1 trillion legislation is hailed as 'essential step' in modernising US roads and bridges