ITS America and TSR sign road safety agreement

ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas. “We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS Amer
June 5, 2018 Read time: 2 mins
© F11photo | Dreamstime.com
560 ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas.


“We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS America.

The organisations want to find companies creating “new, safer road usage patterns and options, improving the safety outcomes of commercial drivers and operators, or focusing on putting people and their road safety vulnerabilities at the heart of product design”.

Applicants for the GEP go to www.togetherforsaferroads.org/safer-road-tech, will be selected by representatives from TSR, ITS America and the start-up community.

“Globally, one size doesn’t fit all. That is especially true for today’s transportation systems with the vision of zero deaths on the world’s roads,” said David Braunstein, president of TSR. “We look forward to combining our collective expertise to foster innovation that improves the health and safety for all.”

Booth 351

For more information on companies in this article

Related Content

  • FCC 5.9 GHz decision creates 'virtuous circle' for ITS
    April 26, 2023
    The ITS sector has welcomed the US Federal Communications Commission (FCC) decision to grant a joint waiver request to deploy cellular Vehicle to Everything (C-V2X) technology in the upper 20 MHz part of the 5.9 GHz band.
    Read More
  • AI is 'critical component' of US transportation, says ITS America report
    December 20, 2023
    Joint publication with Cambridge Consultants offers 'bold, optimistic vision'
    Read More
  • Cooperative road infrastructures - progress and the future
    February 1, 2012
    Robert Bertini, deputy administrator of the USDOT's Research and Innovative Technology Administration, discusses the research and deployment paths of cooperative road infrastructures. High-level analysis by the US's National Highway Traffic Safety Administration (NHTSA) of the potential of Vehicle-to-Infrastructure/Infrastructure-to-Vehicle (V2I/I2V) and Vehicle-to-Vehicle (V2V) technologies indicates that V2V could in exclusivity address a large proportion of crashes involving unimpaired drivers. In fact,
    Read More
  • Missouri’s Road to Tomorrow provides ITS answers
    December 22, 2015
    Andrew Bardin Williams looks at Missouri’s plans to become America’s ITS testbed The state of Missouri launched its Road to Tomorrow initiative earlier this summer at the ITS America Annual Meeting and Expo in Pittsburgh, rolling out the welcome mat for transportation officials to try out new, innovative ITS technologies in the field.
    Read More

Highlighted Content