ITS America and TSR sign road safety agreement

ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas. “We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS Amer
June 5, 2018 Read time: 2 mins
© F11photo | Dreamstime.com
560 ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas.


“We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS America.

The organisations want to find companies creating “new, safer road usage patterns and options, improving the safety outcomes of commercial drivers and operators, or focusing on putting people and their road safety vulnerabilities at the heart of product design”.

Applicants for the GEP go to www.togetherforsaferroads.org/safer-road-tech, will be selected by representatives from TSR, ITS America and the start-up community.

“Globally, one size doesn’t fit all. That is especially true for today’s transportation systems with the vision of zero deaths on the world’s roads,” said David Braunstein, president of TSR. “We look forward to combining our collective expertise to foster innovation that improves the health and safety for all.”

Booth 351

Related Content

  • June 6, 2019
    Continental: US road deaths are ‘public health crisis’
    The 40,000 deaths on US roads last year amount to a ‘public health crisis’, according to Continental North America’s president Jeff Klei. Giving the opening keynote address at ITS America’s 28th Annual Meeting & Expo, Klei said: “If you could save 40,000 lives a year, would you? We believe this situation needs to be treated with the same priority as other health crises in this country.” But help is at hand, he said. The concept of ‘Vision Zero’, where there are no fatalities from crashes, “seems a lon
    Read More
  • February 4, 2014
    High level support for US DOT decision on vehicle to vehicle technology
    The US Department of Transportation's (DOT) National Highway Traffic Safety Administration (NHTSA) is to begin taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles. This technology would improve safety by allowing vehicles to communicate with each other and ultimately avoid many crashes altogether by exchanging basic safety data, such as speed and position, ten times per second. DOT research indicates that safety applications using V2V technology can address a large
    Read More
  • September 12, 2023
    From coast to coast: US states embrace automated enforcement for safer roads, says Verra Mobility
    The concept of Vision Zero has hit a pothole in the US – but there is hope for a safer future, says Jon Baldwin, executive vice president, government solutions, at Verra Mobility
    Read More
  • August 17, 2022
    ITS investment on upward curve
    More money is coming into the ITS sector – but where is it likely to go next? And what are the pros and cons of all this cash? Adam Hill talks to ITS veteran and corporate investment adviser Greg McKhann
    Read More

Highlighted Content