ITS America and TSR sign road safety agreement

ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas. “We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS Amer
June 5, 2018 Read time: 2 mins
© F11photo | Dreamstime.com
560 ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas.


“We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS America.

The organisations want to find companies creating “new, safer road usage patterns and options, improving the safety outcomes of commercial drivers and operators, or focusing on putting people and their road safety vulnerabilities at the heart of product design”.

Applicants for the GEP go to www.togetherforsaferroads.org/safer-road-tech, will be selected by representatives from TSR, ITS America and the start-up community.

“Globally, one size doesn’t fit all. That is especially true for today’s transportation systems with the vision of zero deaths on the world’s roads,” said David Braunstein, president of TSR. “We look forward to combining our collective expertise to foster innovation that improves the health and safety for all.”

Booth 351

For more information on companies in this article

Related Content

  • No compromise on workzone safety
    January 14, 2022
    The National Work Zone Memorial is a sobering reminder of the dangers of working on US highways. More accurate and timely information can help reduce risks, explains One.network’s Simon Topp
    Read More
  • Trust me, I'm a driverless car
    October 12, 2018
    Developing C/AV technology is the easy bit: now the vehicles need to gain people’s confidence. So does the public feel safe in driverless hands – and how much might they be willing to pay for the privilege? The Venturer consortium’s final user and technology test (Trial 3) explored levels of user trust in scenarios where a connected and autonomous vehicle (C/AV) is interacting with cyclists, pedestrians and other road users on a controlled road network. Trial 3 consisted of experimental runs in the
    Read More
  • ITS America: V2X needs adequate spectrum
    March 1, 2022
    Laura Chace explains why ITS America is back in court to fight for connected vehicle technologies – and outlines efforts to lay the foundation for moving V2X forward with whatever spectrum is available
    Read More
  • How MaaS and AVs can cut Oslo traffic
    June 17, 2019
    A new study shows that on-demand AVs and MaaS together could make a significant difference to traffic in Oslo, Norway – but only if ride-share is involved too If you replace today’s traditional private car ownership with a mixture of Mobility as a Service (MaaS) and on-demand autonomous vehicles (AVs) running door-to-door, you could make dramatic cuts in city traffic. That, at least, is the view of researchers from COWI and PTV, who have modelled a variety of future scenarios based on the morning rush h
    Read More

Highlighted Content