Skip to main content

Caricaturist captures the best of Intertraffic

Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.
April 6, 2016 Read time: 1 min
Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.


Around half of Jill’s work is done at events like Intertraffic, where her skills attract an intrigued knot of onlookers as she takes six to seven minutes per drawing. The benefit for the companies such as parking specialists 3524 IPS Group that employ her?  Sitters type in their e-mail address so Jill – who can be found at www.caricaturist.nl -  can send them their electronic likeness. And the companies get an instant contact list.

“Parking can be a little bit boring,” admits IPS Group international marketing manager Nicole Ybarra. “This is a really good draw to get people into the booth.  We’ve had a lot of success with it.”

Related Content

  • June 2, 2015
    Self-driving car safety perspectives
    At yesterday’s Opening Plenary, Chris Urmson’s keynote speech dealt with the reality of driverless cars on our roads. By far and away their greatest benefit to mankind will be the potential to achieve an incredible saving of life and injury on the roads, as Urmson, director of the Google Self-Driving Car program, revealed to delegates. In response to an Associated Press article last month disclosing that self-driving cars have been involved in four accidents in the state of California, Urmson revealed th
  • March 25, 2014
    Hill & Smith gears up for buyers’ market
    More than five years of recession has left the European roads sector a “buyers’ market” and only those companies able to compete on price will be able to address it, Miles Boyd, commercial manager of Hill & Smith said at Intertraffic. “I think the challenge going forward is to address this buyers’ market,” said Boyd. “The state of the economy tightened the belt of most local authorities. At Hill & Smith we have been value-engineering our products to ensure that we can offer cost-effective products that we
  • May 29, 2013
    Israel aspires to ITS-led future
    Shay Soffer, Chief Scientist with the Israel National Road Safety Authority, talks to Jason Barnes about his country’s current ITS outlook and how he sees this developing in the future. Israel ranks alongside countries such as the US and France in the road safety stakes, with an average 7.1 deaths per billion kilometres driven. But at that point the similarities end, as the country’s overriding issue is pedestrian safety. This is driven by several factors, including being a relatively small country where pe
  • May 19, 2017
    Comprehensive communications combats tolling resistance
    Toll road operator must provide clear, comprehensive and consistent communications to user groups and the local community long before the facility opens. When new tolled highway infrastructure is about to go into service, the construction, management and finance specialists who brought it into being are about ready for a well-deserved celebration. But for the communications and outreach team responsible for building public support for the project – for bringing drivers to the road, and keeping partners and