Skip to main content

Caricaturist captures the best of Intertraffic

Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.
April 6, 2016 Read time: 1 min
Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.


Around half of Jill’s work is done at events like Intertraffic, where her skills attract an intrigued knot of onlookers as she takes six to seven minutes per drawing. The benefit for the companies such as parking specialists 3524 IPS Group that employ her?  Sitters type in their e-mail address so Jill – who can be found at www.caricaturist.nl -  can send them their electronic likeness. And the companies get an instant contact list.

“Parking can be a little bit boring,” admits IPS Group international marketing manager Nicole Ybarra. “This is a really good draw to get people into the booth.  We’ve had a lot of success with it.”

For more information on companies in this article

Related Content

  • Q&A: IBTTA president Mark Compton
    January 20, 2021
    Mark Compton is CEO of the Pennsylvania Turnpike Commission (PTC) in Middletown, PA. IBTTA's Bill Cramer sat down with Mark to learn a bit more about his background and interests
  • Switching Atlanta onto MaaS
    May 9, 2019
    It’s easy to talk about MaaS in the abstract – but MaaS isn’t going to work if it’s just a theory. Colin Sowman speaks to one woman about the practical benefits - and difficulties - of getting out of her car and switching to public transit in Atlanta, Georgia One of the first goals of Mobility as a Service (MaaS) inventor Sampo Hietanen is that MaaS should persuade households they don’t need a second car. This is starting to happen - even in the car-dominated US. Last year, authorities in the state of Ge
  • Parking operators need to learn from Uber
    November 6, 2019
    For parking operators' customers, end of journey may just be start of frustration
  • Workzone safety can be economically viable
    October 24, 2014
    David Crawford looks how workzone safety can be ‘economically viable’. Highway maintenance is one of the most dangerous construction industry occupations in Europe. Research from The Netherlands on fatal crashes indicates that the risk facing road workzone operatives is ‘significantly higher’ than that for the general construction workforce. A survey carried out by the Highways Agency, which runs the UK’s motorway and trunk road network, has suggested that 20% of road workers have suffered injuries from pa