Skip to main content

Caricaturist captures the best of Intertraffic

Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.
April 6, 2016 Read time: 1 min
Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.


Around half of Jill’s work is done at events like Intertraffic, where her skills attract an intrigued knot of onlookers as she takes six to seven minutes per drawing. The benefit for the companies such as parking specialists 3524 IPS Group that employ her?  Sitters type in their e-mail address so Jill – who can be found at www.caricaturist.nl -  can send them their electronic likeness. And the companies get an instant contact list.

“Parking can be a little bit boring,” admits IPS Group international marketing manager Nicole Ybarra. “This is a really good draw to get people into the booth.  We’ve had a lot of success with it.”

For more information on companies in this article

Related Content

  • “It's vital to encourage more newcomers into ITS from a broad range of backgrounds”
    November 27, 2023
    The intelligent transportation industry has a need for young people and the structured learning and practical experience of apprenticeships might help attract them, thinks Alistair Gollop, founder of ITS Now
  • ITS International: Meet us in Vienna
    September 20, 2012
    ITS International, the number one business-to-business title for anyone involved in advanced technology for the traffic management and urban mobility markets, is in Vienna to report from the ITS World Congress, 2012, http://2012.itsworldcongress.com/content , which takes place from the 22-26 October. Once again, ITS International will lead coverage of the event through its www.DailyNews-Online.com/ITSWorldCongress-2012 site. We are planning to bring you all the latest preview and live event news from the I
  • ITS International: Meet us in Vienna
    September 20, 2012
    ITS International, the number one business-to-business title for anyone involved in advanced technology for the traffic management and urban mobility markets, is in Vienna to report from the ITS World Congress, 2012, http://2012.itsworldcongress.com/content , which takes place from the 22-26 October. Once again, ITS International will lead coverage of the event through its www.DailyNews-Online.com/ITSWorldCongress-2012 site. We are planning to bring you all the latest preview and live event news from the I
  • MaaS: 130,000 chances for a bad user experience
    May 4, 2020
    Johan Herrlin, CEO of transit data specialist Ito World, puts himself in the hotseat with ITS International to talk about, among other things, why a beautifully designed MaaS app with a perfect subscription model is still a failure if you get your customers lost along the way