Canada’s ITS sector looks to boost exports

A mission to Hong Kong and Shenzhen in China marks the start of a series of export visits planned within ITS Canada’s new International Business Development (IBD) strategy, the only one open to all members, including SMEs, across the country’s transportation industry.
December 11, 2017 Read time: 2 mins
Association chair Chris Philp.
A mission to Hong Kong and Shenzhen in China marks the start of a series of export visits planned within 74 ITS Canada’s new International Business Development (IBD) strategy, the only one open to all members, including SMEs, across the country’s transportation industry.


The association is receiving funding from Global Affairs Canada, which promotes SMEs abroad, to cover up to half of members’ travel costs.

Association chair Chris Philp told ITS International: “Many of our members must market abroad to remain sustainable.” He anticipates a “significant increase” in numbers of Canadian software firms making transportation-related apps for mobile devices and in-vehicle applications.

Since these companies typically don’t market their products along geographic lines, but sell through channels such as app stores, automotive OEMs and public transportation agencies, the association aims to strengthen links with global supply chains in target areas.

It is emphasising sustainable elements in ITS technologies that are important for rapidly developing economies with congestion and environmental issues. There will also be a continued drive into the US, the Canadian industry’s largest single market.

In the reverse direction, 8082 ITS France and national economic development agency Business France staged a May 2017 briefing in Paris on ITS opportunities in Canada.

This highlighted the country’s 2015 legislation enabling a national ITS architecture which is designed to ensure full compatibility of ITS products and services in integrated systems.

For more information on companies in this article

Related Content

  • Transport problems need ''strong action from policymakers”
    June 7, 2012
    Taking advantage of the attendance of the heads of ITS Asia-Pacific, ITS America, Ertico – ITS Europe, and ITS Malaysia as the host nation of the recent 12th ITS Asia-Pacific Forum in Kuala Lumpur in April, ITS International initiated a round table discussion on the big ITS issues confronting the individual regions. For such a diverse collection of advanced and emerging nations spanning the globe, in terms of the advancement of ITS, a common single issue emerges above all others
    Read More
  • ITS Australia: cooperative ITS closer to reality
    March 7, 2014
    ITS Australia welcomes recent Australian policy and international standards announcements that pave the way to making connected vehicles a reality and expanding opportunities for Australian innovation. Another important international step toward wireless connectivity for vehicles was the 12 February announcement of technical standards by the European Telecoms Standards Institute (ETSI) and the European Committee for Standardisation (CEN). These standards ensure that vehicles made by different European ma
    Read More
  • MaaS must be seamless and invisible - or forget it
    June 5, 2018
    MaaS experts from around the world converged on ITS International’s MaaS Market Atlanta conference to talk about how MaaS can be implemented in the US. Andrew Bardin Williams had a front row seat. Transportation experts from around the world gathered in the US earlier this month to discuss the future of Mobility as a Service (MaaS) and how it could be deployed in the US market. While most attendees at ITS International’s MaaS Market Atlanta conference were familiar with the MaaS concept, the US’s highly
    Read More
  • The move towards shared telematics platforms
    February 27, 2013
    Is the end for dedicated, in-vehicle telematics systems now in sight? Some seemed to think so at the recent Telematics Munich 2012 conference… Geoff Hadwick reports. Forget smartphone apps – leave that sort of thing to Apple and Google,” Roger Lanctot, associate director of the global automotive practice at consultancy Strategy Analytics told more than 700 delegates in Munich last month at the Telematics Munich 2012 conference. They are a waste of time and money, he said. Forget putting too much data on das
    Read More

Highlighted Content