Skip to main content

3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

For more information on companies in this article

Related Content

  • Bristol advances towards 2050 emissions target
    August 6, 2018
    Bristol City Council will install 120 electric vehicle (EV) charge points and convert part of its fleet to electric in a bid to become carbon neutral by 2050. The UK council also intends to transition at least 10% of its vehicles to electric by 2021. The scheme will take place across the West of England and is being funded by £2m grant provided by the Office of Low Emission Vehicles (OLEV) through the Go Ultra Low West project. Go Ultra Low West’s stated aim is to provide the infrastructure and enviro
  • Vehicle and Road Automation website launched
    February 18, 2014
    In order to promote the exchange of information and research on vehicle and road automation activities in Europe and beyond, the Vehicle and Road Automation (VRA) project has launched its website, together with other online tools to promote and expand the VRA community: The VRA wiki, www.vra-net.eu/wiki, is a user-edited shared resource for road vehicle automation activities around the world, containing details on around forty projects, with an abstract, contact point, website, sponsor, budget/funding an
  • Call for papers and sessions open for ITS America 2019
    November 1, 2018
    ITS America is accepting paper and session proposals for its annual meeting in Washington, DC on 4-7 June 2019. Submissions based on this year’s theme - ‘Intelligent Mobility: Safer, Greener, Smarter’ - should relate to topics on intelligent mobility: moving people, data and freight. Authors of the accepted papers will present findings in a session organised by ITS America’s programme committee which will feature a moderator appointed by the event
  • Q-Free focuses on all aspects on road operations
    September 7, 2014
    As visitors to the Q-Free booth at the ITS World Congress Detroit will see, the company has transformed its portfolio, shifting from a predominant focus on tolling to cover all aspects of road operations – financing, condition monitoring, real-time management and emerging cooperative ITS applications.