Skip to main content

3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

For more information on companies in this article

Related Content

  • Open Roads updates Alaska’s 511 website and wins Virginia contract
    April 22, 2013
    Open Roads and the Alaska Department of Transportation and Public Facilities (DOT&PF) have introduced a new version of the 511 Traveler Information Website
  • Quality of Life is focus for next ITS World Congress
    March 20, 2018
    From 17 to 21 September 2018, the city of Copenhagen will host the 25th ITS World Congress - organised by Ertico – ITS Europe and the European Commission, in collaboration with ITS America and ITS Asia-Pacific. This is the largest event entirely focused on digitalisation of transport and smart mobility in the world and this year’s theme is: ITS – Quality of life. The ITS World Congress will host plenary and executive sessions with top of the league speakers from the industry world, and hundreds of specia
  • Quality of Life is focus for next ITS World Congress
    March 20, 2018
    From 17 to 21 September 2018, the city of Copenhagen will host the 25th ITS World Congress - organised by Ertico – ITS Europe and the European Commission, in collaboration with ITS America and ITS Asia-Pacific. This is the largest event entirely focused on digitalisation of transport and smart mobility in the world and this year’s theme is: ITS – Quality of life. The ITS World Congress will host plenary and executive sessions with top of the league speakers from the industry world, and hundreds of specia
  • Teleste unveils 5G smart bus stop in Finland
    November 27, 2018
    Teleste says its smart bus stop in Espoo, Finland, uses video surveillance and 5G to help security personnel respond to incidents. Teleste’s bus stop is being tested as part of the Nokia Bell Labels LuxTurrim5G project, which seeks to demonstrate the fast 5G network based on smart light poles, with integrated antennas, base stations, sensors, screens and other devices. The bus stop is located within Teleste’s Connected Zone – an area which utilises alarms, built-in cameras and dynamic information solutio