Skip to main content

3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

Related Content

  • March 25, 2014
    Cost efficient sign printing with Avery Dennison’s TrafficJet system
    Efficient sign printing is offered by Avery Dennison’s new TrafficJet unit, while its new sheeting offers high visibility. The firm claims the TrafficJet machine offers a fast return on investment, with an economical purchase price and efficient running costs.
  • August 10, 2016
    ITS International launches MaaS Market Conference
    ITS International is to host its first conference for national and city authorities interested in the benefits and implementation of Mobility as a Service (MaaS). There is no doubt that Mobility as a Service (MaaS) will be a major disrupter and the next mega-trend in urban and inter-urban transport. Why? Because it is more convenient and cheaper for the individual traveller.
  • March 19, 2018
    Lindsay shows Road Zipper, Barrier Systems, and Snoline brands
    Lindsay Transportation Solutions (LTS) is exhibiting three of its international brands, including the Road Zipper, Barrier Systems, and Snoline. LTS, manufacturer of the Road Zipper System, is a world leader in moveable barrier technology. Moveable barrier is used for both managed lanes and construction to add more lanes for peak traffic while eliminating crossover accidents. The company’s stand features a new Road Zipper product, RTS Guard, which is a moveable barrier that separates pedestrian and
  • March 19, 2018
    Flir focuses on technologies to smooth traffic flows
    Flir Intelligent Transportation Systems is highlighting that the company is revolutionising how traffic flows on roadways throughout the world: innovative, field-proven solutions help keep vehicles, pedestrians, and bicycles moving safely and smoothly. By combining video and thermal cameras with intelligent video analytics, radars, V2X communication technology with traffic management and data analytics software, Flir ITS has solutions, currently used all over the world, to keep all transport modes safe and