Skip to main content

3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

For more information on companies in this article

Related Content

  • G&D puts Guest of Honour country Brazil in the CIPURSE smartcard spotlight at CARTES 2013
    November 19, 2013
    Giesecke & Devrient and Infineon have joined forces to provide “contactless smartcards compliant with the CIPURSE Open Standard in Volume Quantities” and will be able to discuss here at CARTES 2013 how these new cards “are being used today in Brazil”.
  • ITS America student essay competition: deadline 14 April
    April 9, 2019
    The deadline for US college students to take part in ITS America’s annual essay competition is fast approaching – entries must be in by Sunday 14 April. The competition, sponsored by Southwest Research Institute (SwRI), invites students of transportation, engineering and public policy to share ‘thought provoking’ visions for the future of transport. The topic is: ‘How do you envision disruptive technologies impacting transportation systems to make them safer, greener or smarter over the next 10 years?’ U
  • Tampa Hillsborough Expressway seeks drivers for connected vehicle pilot
    November 15, 2017
    The Tampa Hillsborough Expressway Authority (THEA) is recruiting volunteer drivers and pedestrians for the Tampa Connected Vehicle Pilot. The $21 million (£16 million) project aims to demonstrate the safety, mobility and environmental benefits of connected vehicle technology (CVP). THEA plans to equip 1,600 privately owned automobiles with this technology by mid-2018.
  • ReachNow scraps car rental service in Seattle and Portland
    July 25, 2019
    ReachNow has scrapped its car-rental services in Seattle and Portland following a corporate “realignment”, says The Seattle Times. ReachNow offered rentals for BMWs and Mini Coopers and launched a ride-hailing service last year. In May, the company announced to some of its customers that it was shutting down its ride-hailing service, saying that its third-party vendor could no longer support their business. Last November, ReachNow - a BMW subsidiary - integrated car-sharing and ride-hailing int