Skip to main content

3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

For more information on companies in this article

Related Content

  • Next Generation mobile computers launched by 4P
    November 19, 2013
    4P Mobile Data Processing is launching the latest versions of its FDA600-POS all-in-one handheld computer devices at CARTES 2013. The new machines “feature fiscal cash registers, chip&pin payments and biometric signature capture,” says 4P. The units are “light, compact and durable,” and allow “operators to track goods, people and locations with barcodes and RFID, shoot and geotag pictures, (create) videos and auto-ID, and stay permanently connected to remote servers via high speed wireless data”. There is a
  • Lime and rivals form Nordic Micromobility Association
    August 29, 2019
    Lime and its competitors Tier and Voi have formed the Nordic Micromobility Association to promote safety standards for electric scooters. The association will seek to strengthen relationships between Nordic cities and micromobility businesses as well as reduce emissions. Earlier this year, Voi announced its plans to launch e-scooters in Lisbon as part of a wider ambition to expand in Europe. The association’s members are not the only companies working to improve the safety of e-scooters. Last ye
  • Colorado signs exec order to support transition to ZEVs
    January 25, 2019
    Governor of Colorado Jared Polis has signed an executive order which outlines a suite of initiatives to support a transition to zero emission vehicles (ZEV) in the US state. Polis says: “Our goal is to reach 100% renewable electricity by 2040 and embrace the green energy transition already underway economy-wide” He believes the public health and environmental benefits of widespread transportation electrification will increase as the state moves towards a cleaner electric grid. The initiatives include
  • TinyMobileRobots launches tablet solution for road marker
    March 21, 2018
    Danish firm TinyMobileRobots is showing off a new tablet solution for its robot road marker at Intertraffic. The TinyPreMarker automatically lays out road lines – on motorways, airports or harbours - to an accuracy of 2cm, using a built-in GNSS receiver, the company says. Customers load the pre-marking course required on a programme such as AutoCAD. The product is compatible with CSV, DXF, GEO and LandXML data formats, which can then be transferred to the robot via USB, and the robot will then mark points