Skip to main content

3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

For more information on companies in this article

Related Content

  • Bollards bounce back with Saedi’s Augustaflex
    March 20, 2018
    Reducing the cost of replacing damaged or demolished traffic signs is the aim of Saedi’s Augustaflex technology, which is on show here. Even relatively minor impacts can damage street traffic signs or bollards to the point where they have to be replaced, at considerable cost to local authorities. And those signs that do not have to be replaced but sustain damage can spoil a streetscape.
  • Enlarged Proceq group to stress Swiss quality
    March 21, 2018
    Portable materials testing specialist Proceq of Switzerland comes to Intertraffic with an enlarged suite of products, having newly acquired fellow-Swiss company Zehntner Testing Instruments. Proceq acquired Zehntner, which specialises in the quality control of surfaces – particularly the gloss measurement and retroreflectometry of surfaces – on January 1. Zehntner is particularly strong in the field of hand-held retroreflectometers.
  • Waymo scraps AV operations in Austin
    November 15, 2019
    Waymo is closing its operations in the US city of Austin following an increase in investment in the Detroit and Phoenix areas. A spokesperson told Austin Inno: “As a result, we’ve decided to relocate all Austin positions to Detroit and Phoenix. We are working closely with employees, offering them the opportunity to transfer, as well as with our staffing partners to ensure everyone receives transition pay and relocation assistance.” Last month Waymo sent an email to users, which appeared on Reddit, saying
  • EVs providing power to Portuguese island
    June 17, 2019
    Electric vehicles (EVs) are being used to power people’s homes on an island in the Atlantic Ocean. Part of Portugal’s Madeira archipelago, Porto Santo is using solar-powered EVs, according to a BBC report. They are charged during the day, with unused energy returned to the grid at night. The Portuguese island is not the only part of the world seeking to harness the potential of solar energy for EVs. In India, Bharat Heavy Electricals is setting up a network of solar-based electric vehicle