Skip to main content

3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

For more information on companies in this article

Related Content

  • Call for Contributions still open, ITS World Congress 2018
    December 11, 2017
    The Call for Contributions are still open for the ITS World Congress 2018, in Copenhagen. Through ITS, it aims to find answers to climate, air pollution, urbanization, congestion, and traffic safety through its main theme Quality of Life. The deadline for the submission of papers is 15 December 2017. Next year’s event is expected to attract over 10,000 visitors, 4,000 delegates and 400 exhibitors and will be held in the Bella Center from 12-21 September 2018. More information in the Call for Contribution
  • Kapsch integrates Smart Cities’ mobility
    September 29, 2017
    Kapsch TrafficCom will use the 2017 ITS World Congress Montréal to showcase its integrated mobility solutions for the smart cities and connected communities of the future. Visitors to the company’s booth will experience how Kapsch uses intelligent traffic technologies to improve the way people live, work, move, commute, and interact with each other.
  • Sensoris platform releases vehicle-to-cloud data standard
    July 12, 2018
    A new vehicle-to-cloud data standard has been released to cover connected and automated driving. Available on Sensoris' platform - co-ordinated by ERTICO – ITS Europe and initiated by Here Technologies - it aims to close the loop between the vehicle’s sensors, map and connected services. Sensoris represents a group of vehicle manufacturers, telecommunications, location, content and service providers and navigation systems suppliers whose new specification is intended to be used across the automotive indu
  • Lyft Green Mode option allows riders to request electric and hybrid vehicles
    February 14, 2019
    Lyft is launching a Green Mode feature within its app to provide riders in Seattle with the option to travel in an electric or hybrid vehicle. The move follows the company’s planned introduction of thousands of electric vehicles (EVs) onto its platform this year. Lyft says the deployment will allow its drivers to increase net earnings as it says the cost of travelling in an EV is half that of a petrol-powered car, therefore saving hundreds of dollars per month on fuel costs. Drivers can switch