Skip to main content

3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

For more information on companies in this article

Related Content

  • Hawaii wins more than $400,000 in EPA Grants
    November 27, 2018
    The US Environmental Protection Agency (EPA) has awarded $411,578 in Diesel Emission Reduction Act (DERA) grants to Hawaii to help curb pollution from diesel vehicle sources. The EPA’s West Coast Collaborative administers the DERA programme. This partnership, which combines the EPA’s Pacific Southwest and Pacific Northwest Regions, utilises public and private funds in a bid to reduce emissions. The Hawaii Department of Health (HDOH) intends to use the grant to replace two diesel transit buses with batter
  • VTT utilises 5G network to improve road safety
    December 12, 2018
    VTT’s Technical Research Centre in Finland has carried out an experiment using the 5G mobile network to help improve road safety, control self-driving cars and assist road maintenance providers. The company says 5G networks and fast data transmission solutions can collect sensor, video and radar data from vehicles. Public funding agency Business Finland subsidised the VTT's 5G-Safe project. It is part of the Challenge Finland competition, an initiative which explores the use of augmented reality an
  • Self-propelled road marking, lines or beads
    February 26, 2014
    Belgian company Graco, a specialist in advanced airless striping solutions, will be at Intertraffic Amsterdam 2014 to launch the LineLazer IV 250DC, which the company says is the first stand-on self-propelled striper in the market for multi-colour road markings. Modularity is one of its main advantages. A complete pressurised bead system can be added to the unit to achieve ultimate retroreflection, while the unit can also be expanded with bead tanks, bead guns and spray guns, providing more capacity and the
  • Lyft recalls 3,000 e-bikes across US
    April 17, 2019
    Ride-hailing company Lyft has recalled 3,000 electric bikes from cities in the US because of concerns over their braking systems. The brands affected are Citi Bike in New York, Capital Bikeshare in Washington, DC, and the Bay Area’s Ford GoBike. A similar statement on each company’s website says: “We recently received a small number of reports from riders who experienced stronger than expected braking force on the front wheel. Out of an abundance of caution, we are proactively removing the pedal-assi