Xerox displays award winning innovations

Xerox is showcasing its latest transportation innovations in mobility and parking analytics, HOV/ HOT lane enforcement and mobility management here at ITS America 2016 San Jose. On display at Xerox’s booth is the Mobility Marketplace Platform, which is being used in cities like Los Angeles and Denver, branded under the name GoLA and GoDenver.
June 14, 2016 Read time: 2 mins
Joesph Averkamp with the Best of ITS Award

4186 Xerox is showcasing its latest transportation innovations in mobility and parking analytics, HOV/ HOT lane enforcement and mobility management here at ITS America 2016 San Jose. On display at Xerox’s booth is the Mobility Marketplace Platform, which is being used in cities like Los Angeles and Denver, branded under the name GoLA and  GoDenver.

Xerox created this flexible, easy platform to aggregate data sources and interface with various existing and emerging transport providers. The platform processes all the inputs to provide personalised travel suggestions that combine modes of transportation including personal (car, walk, bike), shared (ZipCar, bikeshare), ride hailing (Lyft, taxi) and public (bus, subway, train) options.

Xerox says this is the only transportation platform that combines public and private transportation options in a single trip and shares the environmental impact of a trip. Xerox is also highlighting its Mobile Analytics Platform
(MAP) and the Xerox Vehicle Passenger Detection System. MAP gives transportation managers unique perspectives on activity, including heat
maps that graphically illustrate levels of transportation activity on varying services (parking, tolling, transit) at any given moment in any part of a city.

The company says its Xerox Vehicle Passenger Detection System is the first to the market with a 95% accuracy rating up to 100 mph, and it aims to deter drivers from breaking carpool rules using patented video analytics identifying the number of empty versus occupied seats in a vehicle.

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