Whim offers new unlimited and monthly packages, Helsinki

MaaS Global has launched two new mobility packages in Helsinki that combines public transport, taxi services and car rental, via its mobile app, Whim. The unlimited monthly deal offers free access to all modes of transport for €499 (£440) while the urban monthly package provides an unlimited number HSL single tickets and price-capped 10-euro taxi rides in a 5km radius. Additionally, it offers a fixed €49 (£43) per day Veho car rental option.
December 4, 2017 Read time: 2 mins
8571 MaaS Global has launched two new mobility packages in Helsinki that combines public transport, taxi services and car rental, via its mobile app, Whim. The unlimited monthly deal offers free access to all modes of transport for €499 (£440) while the urban monthly package provides an unlimited number HSL single tickets and price-capped 10-euro taxi rides in a 5km radius. Additionally, it offers a fixed €49 (£43) per day Veho car rental option.


Whim’s Unlimited deal also provides an a daily Veho rental car service or an unlimited taxi rides under 5km as well as HSL single tickets. Whim’s monthly package also offering unlimited HSL journeys within the Helsinki borders to the first 3,000 users for €49 (£43). It also includes a month’s worth of HSL regional tickets costs for €99 (£87).

The mobile app combines the reservation and payment services and tickets of HSL public transport, Taksi Helsinki and Lähitaksi taxi services, Veho, Sixt and Hertz car rental which can be paid on a pay-as-you-go or monthly basis.

City bicycles and car sharing vehicles will be included in the deal early next year.

Sampo Hietanen, chief executive officer of MaaS Global, said: It’s time to shift from words to actions and in doing so, we lower the threshold of making the most of Länsimetro. For only ten euros most people living in the greater Helsinki area can make their way to the metro or train station closest to them. Add to this the fact that you can get a car for longer weekend trips for under 50 euros a day, we believe we really can make every-day life easier for people.”

“For the same cost of keeping an average car parked, unused, you now get the most effective way of moving around the city every day without the hassles of vehicle ownership. And if you, on certain occasions, need a bigger car or just want to have a more luxurious experience, you can upgrade by paying an extra fee for the day in question. We believe this kind of a solution appeals to the young, smart generation, to whom mobility and experience is more important than ownership. In addition to that, we are also competing with the decision of getting a second car for the family”, Hietanen added.

For more information on companies in this article

Related Content

  • MaaS must be seamless and invisible - or forget it
    June 5, 2018
    MaaS experts from around the world converged on ITS International’s MaaS Market Atlanta conference to talk about how MaaS can be implemented in the US. Andrew Bardin Williams had a front row seat. Transportation experts from around the world gathered in the US earlier this month to discuss the future of Mobility as a Service (MaaS) and how it could be deployed in the US market. While most attendees at ITS International’s MaaS Market Atlanta conference were familiar with the MaaS concept, the US’s highly
    Read More
  • Xerox’s mobility app offers Mobility as a Service
    June 1, 2016
    Andrew Bardin Williams looks at a new mobility app in Los Angeles and Denver that brings Mobility as a Service one step closer. Commuting today doesn’t have to require a single modal route. You can take Uber to the nearest light-rail station or a bus to the commuter line. Then on the other end of your trip, you can book a bikeshare the rest of the way to your office. For many who live in major metropolitan areas around the US this is a distinct reality as new ways to move from Point A to Point B continue to
    Read More
  • Hamburg’s on-demand alternative to commuting by car
    December 5, 2017
    As Hamburg is confirmed as the host for the 2021 ITS World Congress, David Crawford looks at the city’s moves towards enabling MaaS-type operations. Germany’s second-largest city, Hamburg, is pinning its civic reputation on having its promised all-electric, on-demand, shuttle bus ridesharing service up and running by 2018. Partners in the three-year project are regional metro and bus service provider Hamburger Hochbahn and Volkswagen Group’s Berlinbased mobility innovation subsidiary Moia, which was set
    Read More
  • Zuora: MaaS comes to the masses
    April 28, 2020
    The shift from ownership to usership in the subscription economy provides opportunities for the whole of the mobility sector for the next decade and beyond, says John Phillips of Zuora
    Read More

Highlighted Content