With distracted driving continuing to be a major road safety topic around the world, Volkswagen, Hong Kong, has produced an innovative advertisement designed to bring home the impact of mobile phone use whilst driving.
July 21, 2014
Read time: 1 min
With distracted driving continuing to be a major road safety topic around the world, 994 Volkswagen, Hong Kong, has produced an innovative advertisement designed to bring home the impact of mobile phone use whilst driving.
Highways England, the company responsible for running over 4000 miles of England’s motorways and major trunk roads, is to become the third partner in a collaboration to improve motorcycle rider safety.
The government-owned company will join the National Police Chiefs’ Council (NPCC) and the Motorcycle Industry Association (MCIA) as an equal partner in facilitating practical changes to roads, as detailed in a jointly written whitepaper: Realising the Motorcycling Opportunity: A Motorcycle Safety and Trans
David Crawford parallel parks with innovations in two continents. Surveys of US cities indicate that drivers searching for parking can account for up to 37% of all urban traffic congestion. A 2011 study by IBM of 20 cities around the world found that nearly six out of ten drivers had abandoned their search for a parking space at least once; while motorists generally spent on average 20 minutes looking for a sought-after spot.
In Sweden, marketing company DDB Stockholm employed a mock speed camera as part of a promotional campaign for automotive manufacturer Volkswagen. The result was worldwide online interest and promotion of the debate over excessive speed to the national level. A developing trend in traffic management policy is to look at how to induce road users to modify their behaviour by incentivising change rather than forcing it through the application of penalties. There have been several studies conducted into this; an
