With distracted driving continuing to be a major road safety topic around the world, Volkswagen, Hong Kong, has produced an innovative advertisement designed to bring home the impact of mobile phone use whilst driving.
July 21, 2014
Read time: 1 min
With distracted driving continuing to be a major road safety topic around the world, 994 Volkswagen, Hong Kong, has produced an innovative advertisement designed to bring home the impact of mobile phone use whilst driving.
An advertorial for a new Jaguar car, which appeared in the Guardian newspaper, received two complaints that it was irresponsible because it encouraged unsafe driving practices.
Advertising regulator the Advertising Standard Authority (ASA) concluded that the advertorial was irresponsible because it was likely to encourage unsafe driving practices and stated that it must not appear again in its current form.
The ASA said the advertorial was aimed at business executives and primarily promoted a car that
The Volkswagen Group is using the 2017 IAA international motor show in Frankfurt, Germany to launch its comprehensive electrification initiative, ‘Roadmap E’ and aims to have electrified its entire model portfolio by 2030 at the latest.
The Group brands will bring a total of over 80 new electrified models to customers by 2025, including some 50 purely battery-powered vehicles and 30 plug-in hybrids. This figure will then increase over subsequent years until there is at least one electrified version for e
Volkswagen will cut investment plans at its biggest division by US$1.1 billion a year and step up development of electric vehicles (EV), as it battles to cope with the fallout from its cheating of diesel emissions tests, according to Reuters.
The German company also said it would speed up cost cutting at the VW division, its largest by revenues, and put only the latest and ‘best environmental technology’ in diesel vehicles.
Atlanta-based Good2Go Auto Insurance (Good2Go) will integrate LifeSaver’s mobile app into its Cell Phone Safety Discount Program as part of a new partnership to fight distracted driving.
Joe DeLago, CEO of Good2Go, said: "Distracted driving continues to be a threat to our public safety. Thousands of people are dying each year and hundreds of thousands more are becoming injured. In our effort to fight against distracted driving, and help reduce driver risks, we researched distracted driving solutions and
