With distracted driving continuing to be a major road safety topic around the world, Volkswagen, Hong Kong, has produced an innovative advertisement designed to bring home the impact of mobile phone use whilst driving.
July 21, 2014
Read time: 1 min
With distracted driving continuing to be a major road safety topic around the world, 994 Volkswagen, Hong Kong, has produced an innovative advertisement designed to bring home the impact of mobile phone use whilst driving.
Drivers of the new Nissan Note will be able to see a full 360-degrees, compared to the average human’s field of vision of around 120 degrees, thanks to Nissan's advanced engineering and sophisticated technologies. The new model, unveiled at last month's Geneva Motor Show, is the first Nissan to feature its advanced safety shield - a package of technologies that delivers a new level of driver assistance in the small car segment - along with the advanced around view monitor.
More than 1.3 million people die in road accidents each year. If nothing is done, this already chilling figure risks to rise to 1.9 million deaths per year. Around 90 per cent of road fatalities occur in emerging and developing countries. Here, the mixture of population growth and higher numbers of vehicles due to rising incomes are proving a deadly combination, as infrastructure and regulatory environment have difficulty keeping pace.
Professor Donald Fisher has spent 15 years identifying factors that increase the crash risk of novice and older drivers. His findings highlight the difference between living and dying, Colin Sowman reports.
