Toyota launches collaborative safety research centre in US

Toyota is launching a new, advanced safety research centre that will collaborate with leading North American universities, hospitals, research institutions, federal agencies and other organisations on projects aimed at reducing the number of traffic fatalities and injuries on America's roads. Toyota's new Collaborative Safety Research Centre (CSRC) will be based at the Toyota Technical Centre (TTC) in Ann Arbor, Michigan and will involve Toyota researchers and engineers from North America and Japan. The com
May 17, 2012 Read time: 2 mins
1686 Toyota is launching a new, advanced safety research centre that will collaborate with leading North American universities, hospitals, research institutions, federal agencies and other organisations on projects aimed at reducing the number of traffic fatalities and injuries on America's roads.

Toyota's new Collaborative Safety Research Centre (CSRC) will be based at the Toyota Technical Centre (TTC) in Ann Arbor, Michigan and will involve Toyota researchers and engineers from North America and Japan. The company estimates that it will commit approximately US$50 million over the next five years to fund CSRC. The 5594 University of Michigan, 5593 Virginia Tech and The 5595 Children's Hospital of Philadelphia Research Institute will be charter partners in the new CSRC. Toyota will also reach out broadly to other universities, hospitals and research institutions in North America to invite proposals for research into advanced automotive safety.

The collaborative research will pursue integrated ways to enhance safety, involving the vehicle, driver and traffic environment. Initial areas of focus will include reducing the risk of driver distraction and protecting the most vulnerable traffic populations, including children, teens and seniors. These populations account for approximately 30 per cent of US traffic fatalities.

In addition, CSRC will conduct in-depth analyses of available accident and human behaviour data to support stakeholders' efforts to evaluate and speed deployment of active safety systems.

Announcing the new safety initiative, Toyota Motor Corporation President Akio Toyoda said, "Toyota's new safety research centre will work with leading North American universities and other partners on safety projects that benefit the entire industry. Our investment will support collaborative research aiming to reduce driver distraction and increase the safety of vehicles, drivers, passengers and pedestrians."

Chuck Gulash, a senior executive engineer at the Toyota Technical Centre, will serve as director of CSRC, reporting to Shigeki Terashi, who is a managing officer of Toyota Motor Corporation and the president of TTC.

Related Content

  • Kapsch TrafficCom appoints JB Kendrick as senior VP, Sales & Business Development
    September 12, 2017
    Kapsch TrafficCom has appointed JB Kendrick to its North American sales & business development team in the role of senior vice president. JB will provide strategic and operational leadership to the Sales & Business Development, Bid Management & Proposal and Project Estimation teams in order to generate new business and growth for the entire Kapsch solution portfolio in North America. Kendrick joins Kapsch with over 20 years of experience in successfully leading sales, business development and other cust
    Read More
  • Extra enforcement key to cutting road casualties in The Netherlands
    November 27, 2013
    While The Netherlands already has some of the safest roads in the world it has ambitious plans to make them safer still, as Jon Masters discovers. In virtually all periodical studies and comparisons of countries’ road safety performance, the Netherlands is consistently in the top three and often leads the world, depending on how casualty figures are compared. According to the International Traffic Safety Data & Analysis Group (IRTAD) of the International Transport Forum, road deaths per capita have falle
    Read More
  • Continental concept vehicle addresses distracted driving
    February 8, 2013
    According to the US Department of Transportation (USDOT), an average of ten drivers in the US is killed and more than 1,100 people are injured every day as a result of accidents caused by distracted drivers. To address this ongoing concern, automotive supplier Continental has developed a concept vehicle, the driver focus vehicle, where driver assistance systems are linked to a highly versatile LED light strip to create a powerful tool against driver distraction. In its driver focus vehicle, Continental has
    Read More
  • US DOT issues federal guidance for improving motor vehicle cyber security
    October 25, 2016
    The US Department of Transportation's National Highway Traffic Safety Administration (NHTSA) is taking a proactive safety approach to protect vehicles from malicious cyber-attacks and unauthorised access by releasing proposed guidance for improving motor vehicle cyber security. The proposed cyber security guidance focuses on layered solutions to ensure vehicle systems are designed to take appropriate and safe actions, even when an attack is successful. The guidance recommends risk-based prioritised ident
    Read More

Highlighted Content