Toyota launches collaborative safety research centre in US

Toyota is launching a new, advanced safety research centre that will collaborate with leading North American universities, hospitals, research institutions, federal agencies and other organisations on projects aimed at reducing the number of traffic fatalities and injuries on America's roads. Toyota's new Collaborative Safety Research Centre (CSRC) will be based at the Toyota Technical Centre (TTC) in Ann Arbor, Michigan and will involve Toyota researchers and engineers from North America and Japan. The com
May 17, 2012 Read time: 2 mins
1686 Toyota is launching a new, advanced safety research centre that will collaborate with leading North American universities, hospitals, research institutions, federal agencies and other organisations on projects aimed at reducing the number of traffic fatalities and injuries on America's roads.

Toyota's new Collaborative Safety Research Centre (CSRC) will be based at the Toyota Technical Centre (TTC) in Ann Arbor, Michigan and will involve Toyota researchers and engineers from North America and Japan. The company estimates that it will commit approximately US$50 million over the next five years to fund CSRC. The 5594 University of Michigan, 5593 Virginia Tech and The 5595 Children's Hospital of Philadelphia Research Institute will be charter partners in the new CSRC. Toyota will also reach out broadly to other universities, hospitals and research institutions in North America to invite proposals for research into advanced automotive safety.

The collaborative research will pursue integrated ways to enhance safety, involving the vehicle, driver and traffic environment. Initial areas of focus will include reducing the risk of driver distraction and protecting the most vulnerable traffic populations, including children, teens and seniors. These populations account for approximately 30 per cent of US traffic fatalities.

In addition, CSRC will conduct in-depth analyses of available accident and human behaviour data to support stakeholders' efforts to evaluate and speed deployment of active safety systems.

Announcing the new safety initiative, Toyota Motor Corporation President Akio Toyoda said, "Toyota's new safety research centre will work with leading North American universities and other partners on safety projects that benefit the entire industry. Our investment will support collaborative research aiming to reduce driver distraction and increase the safety of vehicles, drivers, passengers and pedestrians."

Chuck Gulash, a senior executive engineer at the Toyota Technical Centre, will serve as director of CSRC, reporting to Shigeki Terashi, who is a managing officer of Toyota Motor Corporation and the president of TTC.

Related Content

  • American Center for Mobility plans connected vehicle test centre in Michigan
    December 20, 2016
    WSP/Parsons Brinckerhoff has been awarded a contract by the American Center for Mobility (ACM) to develop a concept of operations, system requirements, and a procurement strategy for the technology elements of a major new connected and automated vehicle test site facility. The ACM will be built on more than 335 acres adjacent to Willow Run Airport in Ypsilanti, where B-24 bombers were made during World War II in a factory built by Henry Ford. It aims to become a national advanced automotive testing and p
    Read More
  • Visteon to provide communications equipment for US vehicle-to-vehicle pilot program
    October 4, 2012
    Automotive supplier Visteon Corporation, in collaboration with Cohda Wireless, is providing vehicle-to-vehicle (V2V) communications equipment for the US Department of Transportation safety pilot program. The project potentially offers significant improvements in driver awareness including collision, hazardous road and curve speed warnings and traffic flow information. The safety pilot program is led by the University of Michigan Transportation Research Institute and will integrate 5.9 GHz dedicated short ra
    Read More
  • Include ITS in policy decisions from the start, not as an afterthought
    February 1, 2012
    DG TREN's Fotis Karamitsos, on why the European Commission's new ITS Action Plan is looking to the past for future direction. The European Commission's (EC's) new Action Plan for the Deployment of Intelligent Transport Systems in Europe, which was announced as 2008 drew to a close, intends that transport and travel become 'cleaner; more efficient, including energy efficient; and safer and more secure'. At first sight, that wording might be interpreted as marking a significant policy shift within Europe, wit
    Read More
  • ITS America responds to FCC NPRM for spectrum sharing
    February 21, 2013
    Following the Federal Communication Commission’s (FCC) Notice of Proposed Rulemaking (NPRM) seeking to open up additional spectrum for unlicenced wi-fi devices within the 5.9 GHz band which serves as the platform for connected vehicle technology, Scott Belcher, President and CEO of the Intelligent Transportation Society of America (ITS America), issued the following statement today: “ITS America supports the need to explore spectrum sharing in the 5 GHz band and appreciates the chairman’s commitment to a pr
    Read More

Highlighted Content