TomTom calls for people to star in its new road movie

TomTom is calling on drivers around the world to get involved in a short film celebrating life on the road. From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car. The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott's award-winning crowd-sourced movie, Life in a Day. It will premiere in September this ye
June 3, 2016 Read time: 2 mins
1692 TomTom is calling on drivers around the world to get involved in a short film celebrating life on the road.

From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car. The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott's award-winning crowd-sourced movie, Life in a Day. It will premiere in September this year.

Andreadis said: "Life in a Car will bring drivers around the globe together, as they share the stories of their lives during their daily drives. I love working with real people, and real experiences, and can't wait to see all the wonderful videos that drivers will share with us."

People can get involved in the project by submitting their footage via a specially developed app for smartphones, or by uploading their films to a Facebook app. The submission period runs until 15 August. The project asks drivers to film whilst in their car – not whilst they are driving.

Corinne Vigreux, co-founder and managing director, TomTom consumer, commented: "… we are thrilled to be joining forces with drivers to create something truly unique together.

"In fact, with self-driving vehicles a not-too-distant reality, now is the ideal time to capture what life is like in our cars, today, before the way we use them changes forever."

For more information on companies in this article

Related Content

  • Autonomous vehicles, smart cities: moving beyond the hype
    February 21, 2018
    There is a lot of excited chatter about autonomous vehicles – but 2getthere’s Robbert Lohmann suggests we might need to take a step back and look realistically at what is achievable. You might be surprised that the chief commercial officer of a company delivering autonomous vehicles would begin an article with the suggestion that we need to get past the hype. And yet I do; because we have to, and urgently so. The hype prevents the development of autonomous vehicles that address actual transit needs. And
    Read More
  • iPhone app for citizens to report highway defects
    April 19, 2012
    People in the UK county of Buckinghamshire can now use an Apple iPhone to photograph and report a pothole, loose paving, broken bollard or faulty street light. Developed by Masternaut for Transport for Buckinghamshire (TfB), the app captures a digital image of the defect with its geolocation and transmits it back to highway maintenance teams. This gives highways managers important information direct from the scene, which helps with managing response levels and providing better service. "Using this app, i
    Read More
  • Bob Karr: 'I want to coin the term T2X'
    October 7, 2021
    Star Systems International focuses on providing transponders, readers and consulting services for Smart City initiatives and tolling operations. Adam Hill talks to SSI founder Bob Karr
    Read More
  • Connected vehicles take modern spin on an old classic
    February 13, 2024
    How do we transition the millions of vehicles on the world’s road to a connected and - one day - automated future? Andy Graham of White Willow Consulting highlights an intriguing pilot which sought to make some of the UK’s oldest vehicles connected – using just a phone
    Read More

Highlighted Content