TomTom calls for people to star in its new road movie

TomTom is calling on drivers around the world to get involved in a short film celebrating life on the road. From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car. The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott's award-winning crowd-sourced movie, Life in a Day. It will premiere in September this ye
June 3, 2016 Read time: 2 mins
1692 TomTom is calling on drivers around the world to get involved in a short film celebrating life on the road.

From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car. The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott's award-winning crowd-sourced movie, Life in a Day. It will premiere in September this year.

Andreadis said: "Life in a Car will bring drivers around the globe together, as they share the stories of their lives during their daily drives. I love working with real people, and real experiences, and can't wait to see all the wonderful videos that drivers will share with us."

People can get involved in the project by submitting their footage via a specially developed app for smartphones, or by uploading their films to a Facebook app. The submission period runs until 15 August. The project asks drivers to film whilst in their car – not whilst they are driving.

Corinne Vigreux, co-founder and managing director, TomTom consumer, commented: "… we are thrilled to be joining forces with drivers to create something truly unique together.

"In fact, with self-driving vehicles a not-too-distant reality, now is the ideal time to capture what life is like in our cars, today, before the way we use them changes forever."

For more information on companies in this article

Related Content

  • Rethinking urban traffic congestion to put people first
    August 28, 2015
    Following the publication of the Texas A&M Transportation Institute/Inrix report on urban traffic congestion in the US, Robert Puentes, senior fellow with the Brookings Institution’s Metropolitan Policy Program , says that while the focus and themes of the report are largely the same as previous years, big changes are underway in how we study, think about, and address metropolitan traffic congestion. This new, modern approach calls into question whether the endless pursuit of congestion relief makes sense a
    Read More
  • US Wi-Fi Innovation Act could hamper V2V
    March 27, 2015
    The US government is looking into opening up wi-fi space for the public, but it could impact on vehicle-to-vehicle communication (V2V) technology developed to prevent up to 80 per cent of car crashes, according to a discussion on CBS News. After more than a decade in development and more than a half-billion dollars in taxpayer money spent, the technology aimed at making roads safer and saving an estimated 1,083 lives every year may now be sidelined to make room for wi-fi. Dr Peter Sweatman, director
    Read More
  • IBTTA seeks transportation innovation
    December 16, 2016
    IBTTA’s Patrick Jones contemplates the need for, sources of and constraints on transportation innovation. For years now, visionary thinkers and doers in the highway transportation community have been laser-focused on the role of innovation in addressing the most pressing mobility challenges.
    Read More
  • Standardise global ITS protocols to enable interoperability
    January 26, 2012
    ITS America has a new chief technology officer. ITS International caught up with Nu Rosenbohm at this year's World Congress to gather his thoughts on the main challenges at home and abroad
    Read More

Highlighted Content