TomTom calls for people to star in its new road movie

TomTom is calling on drivers around the world to get involved in a short film celebrating life on the road. From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car. The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott's award-winning crowd-sourced movie, Life in a Day. It will premiere in September this ye
June 3, 2016 Read time: 2 mins
1692 TomTom is calling on drivers around the world to get involved in a short film celebrating life on the road.

From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car. The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott's award-winning crowd-sourced movie, Life in a Day. It will premiere in September this year.

Andreadis said: "Life in a Car will bring drivers around the globe together, as they share the stories of their lives during their daily drives. I love working with real people, and real experiences, and can't wait to see all the wonderful videos that drivers will share with us."

People can get involved in the project by submitting their footage via a specially developed app for smartphones, or by uploading their films to a Facebook app. The submission period runs until 15 August. The project asks drivers to film whilst in their car – not whilst they are driving.

Corinne Vigreux, co-founder and managing director, TomTom consumer, commented: "… we are thrilled to be joining forces with drivers to create something truly unique together.

"In fact, with self-driving vehicles a not-too-distant reality, now is the ideal time to capture what life is like in our cars, today, before the way we use them changes forever."

For more information on companies in this article

Related Content

  • “Gas tax hasn't gone up since 1993: that's where tolling can come in”
    March 14, 2025
    IBTTA president James Hofmann talks to Adam Hill about new beginnings plus the need for tolling to get the user experience right, streamlining digital experiences - and what to expect from the IBTTA Technology Summit in Dallas
    Read More
  • Growth of telematics-based pay as you drive car insurance systems
    July 17, 2012
    Car insurance made cheaper by telematics has returned to news headlines in the UK this year. Will it really take off this time and can vehicle tracking provide an effective tool for enforcing or encouraging insurance compliance? Jon Masters reports Will 2012 go down as the year that telematics-based car insurance took off? In the UK at least, a groundswell of new policies, with premiums priced on the basis of tracked and analysed driving style, suggests a turning point has been reached. Some would argue t
    Read More
  • US IntelliDrive cooperative infrastructure programme
    February 2, 2012
    The 'rebranding' of the US's Vehicle-Infrastructure Integration programme as IntelliDrive marks an effort to make the whole undertaking more accessible both in terms of nomenclature and technology. Shelley Row, director of the ITS Joint Program Office within USDOT's Research and Innovative Technology Administration, talks about the changes
    Read More
  • Kapsch TrafficCom: 'The city is not made for cars'
    October 22, 2018
    Traffic can be a really big challenge. When you’re stuck, you’re stuck. Everything comes to a standstill. But Alexander Lewald describes how existing infrastructures can be used more efficiently and how demand can be managed. A few figures to start with: in Los Angeles, the average driver spends 102 hours a year in traffic – that’s more than four days. This figure is 91 hours in Moscow and New York, 74 in London, 69 in Paris, 51 hours in Munich and still 40 hours in Vienna. Traffic is what causes
    Read More

Highlighted Content