TfL and Clear Channel team on interactive London bus stop

Transport for London (TfL) has partnered with media and advertising company Clear Channel UK to trial a real-time mapping tool at a Regent Street, London, bus stop. The new mapping tool, said to be the first of its kind to operate in a UK bus shelter, was developed and funded by Clear Channel to coincide with the Year of the Bus - a celebration of both the heritage of London buses and a look ahead to their future.
March 28, 2014 Read time: 2 mins
1466 Transport for London (TfL) has partnered with media and advertising company 1730 Clear Channel UK to trial a real-time mapping tool at a Regent Street, London, bus stop.  

The new mapping tool, said to be the first of its kind to operate in a UK bus shelter, was developed and funded by Clear Channel to coincide with the Year of the Bus - a celebration of both the heritage of London buses and a look ahead to their future.

Positioned on one of London’s busiest shopping streets at Piccadilly Circus’s bus stop ‘G’, the state-of-the-art digital screen incorporates TfL’s data feed of live departure information to allow passengers to track their bus in real time. Alongside live bus arrival information, the interactive panel offers wider transport network updates from the London Underground and real-time availability of nearby 5582 Barclays Cycle Hire bikes and docking points.  

The panel also offers local area information including maps and walking routes to tourist attractions, theatres and shops. Over the next two months, customer interaction with the panel will be monitored, by Clear Channel UK, and analysed to enhance the service.

For more information on companies in this article

Related Content

  • A new tube for London
    August 13, 2013
    London’s Tube network now carries over a billion passengers a year and demand keeps growing. Much of the infrastructure is very old, some dating back to the 1860s, so a major upgrade to increase capacity is essential. Transport for London has already upgraded the Jubilee and Victoria lines and significant progress is being made on the Northern line and also with the delivery of new trains, tracks and signals for the sub-surface railway – the Metropolitan, Hammersmith and City, District and Circle lines. Upg
    Read More
  • London buses to trial safety technology
    March 31, 2014
    London buses will carry out a groundbreaking trial of optical and radar-based detection software this summer, helping to further reduce the number of collisions involving pedestrians and cyclists in London. The trials are part of Transport for London’s (TfL) draft Pedestrian Safety Action Plan, and will build on research previously carried out by TfL on detection equipment and will look to test the effectiveness of the technology for reducing collisions with cyclists and pedestrians.
    Read More
  • Navigation mapping focuses on more detail, greater accuracy
    March 16, 2012
    Navteq’s business strategy is focusing on more more detail, greater accuracy and added value. Location data provider Navteq has done much to enhance its service offer in recent months, across consumer, commercial and government markets worldwide, and the company reports more to come. Interior destination maps, the most recent addition to Navteq’s pedestrian navigation portfolio, are now being considered for complex transport interchanges to give guidance to transferring passengers, particularly those with m
    Read More
  • Cubic: predictive analytics is putting fortune tellers out of business
    November 23, 2018
    The rise of machine learning and artificial intelligence means that fortune tellers will soon be out of business. Ed Chavis takes a behind the scenes look at the world of predictive analytics ver since organisations started taking advantage of insights derived from Big Data, data scientists concentrated their efforts on the ability to make correct assumptions about the future. A few years later, with the help of automation, developments in machine learning (ML) and advancements in the application of a
    Read More

Highlighted Content