TfL and Clear Channel team on interactive London bus stop

Transport for London (TfL) has partnered with media and advertising company Clear Channel UK to trial a real-time mapping tool at a Regent Street, London, bus stop. The new mapping tool, said to be the first of its kind to operate in a UK bus shelter, was developed and funded by Clear Channel to coincide with the Year of the Bus - a celebration of both the heritage of London buses and a look ahead to their future.
March 28, 2014 Read time: 2 mins
1466 Transport for London (TfL) has partnered with media and advertising company 1730 Clear Channel UK to trial a real-time mapping tool at a Regent Street, London, bus stop.  

The new mapping tool, said to be the first of its kind to operate in a UK bus shelter, was developed and funded by Clear Channel to coincide with the Year of the Bus - a celebration of both the heritage of London buses and a look ahead to their future.

Positioned on one of London’s busiest shopping streets at Piccadilly Circus’s bus stop ‘G’, the state-of-the-art digital screen incorporates TfL’s data feed of live departure information to allow passengers to track their bus in real time. Alongside live bus arrival information, the interactive panel offers wider transport network updates from the London Underground and real-time availability of nearby 5582 Barclays Cycle Hire bikes and docking points.  

The panel also offers local area information including maps and walking routes to tourist attractions, theatres and shops. Over the next two months, customer interaction with the panel will be monitored, by Clear Channel UK, and analysed to enhance the service.

For more information on companies in this article

Related Content

  • App taps into world’s largest and most complex real time passenger info system
    July 11, 2012
    Transport for London’s (TfL) award winning Countdown System delivers bus real time information for every one of the 19,000 bus stops and 700 routes in London is claimed to be the largest and most technically complex real time passenger information system of its kind in the world. In 2009 Telent was awarded the contract by TfL to develop the Countdown software to deliver web and mobile content.
    Read More
  • HGVs without safety equipment to be banned from London
    February 6, 2015
    Britain’s first Safer Lorry Scheme, a London-wide ban on any lorry not fitted with safety equipment to protect cyclists and pedestrians, has been given the go ahead by the mayor, Transport for London (TfL) and London Councils. The scheme received 90 per cent support in a public consultation Traffic orders implementing the scheme are currently being published. Installation of road signs at the London boundary, training of police officers and information campaigns with drivers and hauliers have all started
    Read More
  • HGVs without safety equipment to be banned from London
    February 6, 2015
    Britain’s first Safer Lorry Scheme, a London-wide ban on any lorry not fitted with safety equipment to protect cyclists and pedestrians, has been given the go ahead by the mayor, Transport for London (TfL) and London Councils. The scheme received 90 per cent support in a public consultation Traffic orders implementing the scheme are currently being published. Installation of road signs at the London boundary, training of police officers and information campaigns with drivers and hauliers have all started
    Read More
  • Olympic challenges in Sochi
    May 27, 2014
    Sporting events always create problems for traffic planners and none more so than the Winter Olympics. It is difficult to think of more diametrically opposite challenges for transport planners than the 2012 Olympics in London and this year’s Winter Olympics in Sochi: from a summer event in the heart of a megacity with well established transport infrastructure to winter games with unpredictable weather and events in remote and mountainous locations. The Winter Games are always a challenge and Sochi was no di
    Read More

Highlighted Content