Texas Instruments makes most of image projection technology

The image projection technology used in most movie theatres is coming soon to an auto near you. Texas Instruments features a prototype extra large, automotive head up display (HUD) demonstrating digital light processing (DLP) technology. The prototype enables a field of view up to 12 degrees, more than double the traditional HUDs on the market today. “DLP enables a HUD to display more information,” said Alan Rankin, business development manager, DLP automotive solutions, Texas Instruments. The larger di
September 10, 2014 Read time: 2 mins
Sarah Dunn: “DLP will be as disruptive to the HUD market as broadband was to the Internet”

The image projection technology used in most movie theatres is coming soon to an auto near you. 7865 Texas Instruments features a prototype extra large, automotive head up display (HUD) demonstrating digital light processing (DLP) technology. The prototype enables a field of view up to 12 degrees, more than double the traditional HUDs on the market today.

“DLP enables a HUD to display more information,” said Alan Rankin, business development manager, DLP automotive solutions, Texas Instruments. The larger display could also better accommodate augmented reality to project traffic information such as speed limits and road signs in the driver’s field of vision.

One potential application is advanced driver assistance system (ADAS) information. Rankin believes DLP could support the ADAS display of the future.

“DLP will be as disruptive to the HUD market as broadband was to the Internet,” said Sarah Dunn, media manager, Texas Instruments.

Texas Instruments is also demonstrating the Jacinto Automotive Applications Processor – a high-performance, infotainment application device family – at the ITS World Congress.

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 99669 0 oLinkExternal www.TI.com Texas Instruments Website false /EasySiteWeb/GatewayLink.aspx?alId=99669 false false%>

For more information on companies in this article

Related Content

  • World Congress hosts first responders from southeast Michigan
    September 8, 2014
    ITS America welcomes the 2014 ITS World Congress to a busy schedule of special events this week. Tuesday has been declared Emergency Responder Day in an effort to put a spotlight on what first responders do on the scene of an accident and how ITS developments can help their life-saving efforts run smoother, faster and safer. Anyone in uniform will be granted entry to the World Congress for free throughout the day and can attend two special sessions focused on emergency response.
    Read More
  • Sistemas Palazón demonstrates sliding safety device
    March 25, 2014
    Reducing damage to vehicles and their passengers in impacts with street furniture is the object of a new type of mounting being shown by Spanish company Sistemas Palazón. Despite the huge sums of money spent by car manufacturers on improving the safety of their vehicles, severe damage can still be caused if they hit unyielding objects.
    Read More
  • Cubic demonstrates new services for US market
    September 7, 2014
    Cubic, whose transportation solutions power some of the major urban centres across the world, including London, San Francisco, Chicago, Vancouver, New York, Los Angeles, San Diego, Sydney, and Brisbane, is showcasing two vital new services for the US market here at the ITS World Congress. The first is its Intelligent Transport Management Solutions (ITMS) which have already powered the transport and infrastructure projects for the Sydney and London Olympic Games. The company says that, with an unrivalled exp
    Read More
  • CA Traffic’s innovative radar traffic warning sign
    February 26, 2014
    CA Traffic and Techspan Systems have combined industry expertise to present CA’s latest Traffic Warning Sign. The product uses CA’s radar technology but combines it with the well-established technical expertise of sister company Techspan Systems. The fully compliant warning sign uses the latest driving technology and surface mount LEDs. The product is reliable and low powered, with the options of mains or battery with solar or wind powered recharging. Designed to be lightweight, easy to transport and ins
    Read More

Highlighted Content