Texas Instruments makes most of image projection technology

The image projection technology used in most movie theatres is coming soon to an auto near you. Texas Instruments features a prototype extra large, automotive head up display (HUD) demonstrating digital light processing (DLP) technology. The prototype enables a field of view up to 12 degrees, more than double the traditional HUDs on the market today. “DLP enables a HUD to display more information,” said Alan Rankin, business development manager, DLP automotive solutions, Texas Instruments. The larger di
September 10, 2014 Read time: 2 mins
Sarah Dunn: “DLP will be as disruptive to the HUD market as broadband was to the Internet”

The image projection technology used in most movie theatres is coming soon to an auto near you. 7865 Texas Instruments features a prototype extra large, automotive head up display (HUD) demonstrating digital light processing (DLP) technology. The prototype enables a field of view up to 12 degrees, more than double the traditional HUDs on the market today.

“DLP enables a HUD to display more information,” said Alan Rankin, business development manager, DLP automotive solutions, Texas Instruments. The larger display could also better accommodate augmented reality to project traffic information such as speed limits and road signs in the driver’s field of vision.

One potential application is advanced driver assistance system (ADAS) information. Rankin believes DLP could support the ADAS display of the future.

“DLP will be as disruptive to the HUD market as broadband was to the Internet,” said Sarah Dunn, media manager, Texas Instruments.

Texas Instruments is also demonstrating the Jacinto Automotive Applications Processor – a high-performance, infotainment application device family – at the ITS World Congress.

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 99669 0 oLinkExternal www.TI.com Texas Instruments Website false /EasySiteWeb/GatewayLink.aspx?alId=99669 false false%>

For more information on companies in this article

Related Content

  • ITS International: Meet us in Vienna
    September 20, 2012
    ITS International, the number one business-to-business title for anyone involved in advanced technology for the traffic management and urban mobility markets, is in Vienna to report from the ITS World Congress, 2012, http://2012.itsworldcongress.com/content , which takes place from the 22-26 October. Once again, ITS International will lead coverage of the event through its www.DailyNews-Online.com/ITSWorldCongress-2012 site. We are planning to bring you all the latest preview and live event news from the I
    Read More
  • Mobeewave demonstrates embedded contactless technologies
    November 20, 2013
    Sebastien Fontaine, Chief Technology Officer at Mobeewave, jumps into a taxi at the CARTES 2013 Smart Shopping Zone to demonstrate the company’s offerings – embedded contactless technologies for solutions which include payments in taxis
    Read More
  • New surge protection products from Emerson
    April 22, 2013
    Emerson Network Power is using its booth at ITS America to highlight its latest surge protection technology (up to 480V) and the evolution of Broadband-Over-Power and Power-Over-Ethernet.
    Read More
  • ITS International launches MaaS Market Conference
    August 10, 2016
    ITS International is to host its first conference for national and city authorities interested in the benefits and implementation of Mobility as a Service (MaaS). There is no doubt that Mobility as a Service (MaaS) will be a major disrupter and the next mega-trend in urban and inter-urban transport. Why? Because it is more convenient and cheaper for the individual traveller.
    Read More

Highlighted Content