Texas Instruments makes most of image projection technology

The image projection technology used in most movie theatres is coming soon to an auto near you. Texas Instruments features a prototype extra large, automotive head up display (HUD) demonstrating digital light processing (DLP) technology. The prototype enables a field of view up to 12 degrees, more than double the traditional HUDs on the market today. “DLP enables a HUD to display more information,” said Alan Rankin, business development manager, DLP automotive solutions, Texas Instruments. The larger di
September 10, 2014 Read time: 2 mins
Sarah Dunn: “DLP will be as disruptive to the HUD market as broadband was to the Internet”

The image projection technology used in most movie theatres is coming soon to an auto near you. 7865 Texas Instruments features a prototype extra large, automotive head up display (HUD) demonstrating digital light processing (DLP) technology. The prototype enables a field of view up to 12 degrees, more than double the traditional HUDs on the market today.

“DLP enables a HUD to display more information,” said Alan Rankin, business development manager, DLP automotive solutions, Texas Instruments. The larger display could also better accommodate augmented reality to project traffic information such as speed limits and road signs in the driver’s field of vision.

One potential application is advanced driver assistance system (ADAS) information. Rankin believes DLP could support the ADAS display of the future.

“DLP will be as disruptive to the HUD market as broadband was to the Internet,” said Sarah Dunn, media manager, Texas Instruments.

Texas Instruments is also demonstrating the Jacinto Automotive Applications Processor – a high-performance, infotainment application device family – at the ITS World Congress.

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 99669 0 oLinkExternal www.TI.com Texas Instruments Website false /EasySiteWeb/GatewayLink.aspx?alId=99669 false false%>

For more information on companies in this article

Related Content

  • Used EV batteries to transform stationary storage
    August 26, 2016
    According to a report (link http://about.bnef.com/landing-pages/new-life-used-ev-batteries-stationary-storage/.) by Bloomberg New Energy Finance (BNEF), the electric vehicle market is set to grow quickly, but so far there has been no consensus on a ‘second-life’ for the many used EV batteries. In this report, senior analyst Claire Curry has compiled the first data and shows that low-cost energy storage could be here sooner than previously thought. She projects that there will be 29 GWh of used EV batter
    Read More
  • PTV shows real-time traffic prediction through Optima
    September 8, 2014
    PTV Group is here at the ITS World Congress to demonstrate to traffic operators why they should set up their traffic management in future-oriented fashion and rely on a solution which reacts to their network.
    Read More
  • ITS European congress papers deadline extended
    January 8, 2014
    The deadline for paper and special interest session proposal submissions for the ITS European Congress and Exhibition in Helsinki has been extended to midnight on 14 January. We have already received many valuable submissions and we thank you for your contributions. Papers and special interest session proposals should be submitted through the submission portal, which also provides the submission guidelines. For further details on the congress and exhibition, visit the Congress website.
    Read More
  • 10th ITS European Congress app development contest
    January 17, 2014
    ITS Finland, host of the 10th ITS European Congress, has launched the ‘ITS in your pocket’ app development competition, providing an opportunity for companies, teams and individuals to compete for a total prize sum of €100,000 (US$136,000). Apps should provide solutions to improve transport safety, efficiency and sustainability, make transport systems more comfortable and should focus on the user needs.
    Read More

Highlighted Content