Texas Instruments makes most of image projection technology

The image projection technology used in most movie theatres is coming soon to an auto near you. Texas Instruments features a prototype extra large, automotive head up display (HUD) demonstrating digital light processing (DLP) technology. The prototype enables a field of view up to 12 degrees, more than double the traditional HUDs on the market today. “DLP enables a HUD to display more information,” said Alan Rankin, business development manager, DLP automotive solutions, Texas Instruments. The larger di
September 10, 2014 Read time: 2 mins
Sarah Dunn: “DLP will be as disruptive to the HUD market as broadband was to the Internet”

The image projection technology used in most movie theatres is coming soon to an auto near you. 7865 Texas Instruments features a prototype extra large, automotive head up display (HUD) demonstrating digital light processing (DLP) technology. The prototype enables a field of view up to 12 degrees, more than double the traditional HUDs on the market today.

“DLP enables a HUD to display more information,” said Alan Rankin, business development manager, DLP automotive solutions, Texas Instruments. The larger display could also better accommodate augmented reality to project traffic information such as speed limits and road signs in the driver’s field of vision.

One potential application is advanced driver assistance system (ADAS) information. Rankin believes DLP could support the ADAS display of the future.

“DLP will be as disruptive to the HUD market as broadband was to the Internet,” said Sarah Dunn, media manager, Texas Instruments.

Texas Instruments is also demonstrating the Jacinto Automotive Applications Processor – a high-performance, infotainment application device family – at the ITS World Congress.

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 99669 0 oLinkExternal www.TI.com Texas Instruments Website false /EasySiteWeb/GatewayLink.aspx?alId=99669 false false%>

For more information on companies in this article

Related Content

  • Q-Free unveils QPoint positioning technology during ITS World Congress 2012
    October 23, 2012
    Q-Free ‘s message at this World Congress centres around its global strength and capabilities, underpinned by advanced technology, such as the QPoint positioning technology which is being unveiled here in Vienna. It’s less than a month since the company was awarded a contract for the design, supply and installation of an electronic tolling system for the iconic Sydney Harbour Bridge, just a few months after Brisbane Airport Corporation in Australia appointed Q-Free to design and construct an electronic acces
    Read More
  • Five-port switch
    May 23, 2012
    ComNet, a manufacturer of fiber optic transmission and networking equipment, is showcasing its latest five-port Ethernet switch on the showroom floor at ITS America. Designed to include proprietary self-managing technology, the switch requires no user intervention and is pre-programmed to avoid flooding the network.
    Read More
  • ITS World Congress last call for papers
    January 16, 2015
    The ITS World congress takes place in Bordeaux in October 2015. Authors who wish to submit technical, scientific and commercial papers and proposals for special interest session have just three days left. The deadline is Monday 19 January at 23.59 CET and no extensions will be granted. Submit your papers and proposals here now.
    Read More
  • Videotec launches full HD version of Ulisse Compact PTZ
    March 24, 2014
    Italian company Videotec is undertaking a major launch here at Intertraffic with a full HD 1080p version of its field-proven and reliable outdoor Ulisse Compact PTZ. The new device is an IP66 full HD network camera PTZ that delivers excellent high-definition video quality. It incorporates a 20x optical zoom lens and is able to accurately identify specific details of a scene.
    Read More

Highlighted Content