Skip to main content

Technology ‘can challenge car ownership’, Whim’s Hietanen will tell conference

Technology now provides transport operators and authorities with an opportunity to compete with car ownership in the minds of consumers, Mobility as a Service (MaaS) inventor Sampo Hietanen will tell the forthcoming MaaS Market Conference in Atlanta. “Cities worldwide are facing increasing congestion and pollution, putting additional pressure on their transport systems. Technology now has the potential to change the way people travel and MaaS brings all travel options together in one seamless on-demand
April 24, 2018 Read time: 2 mins
Hietanen: MaaS has the potential to meet congestion challenges
Technology now provides transport operators and authorities with an opportunity to compete with car ownership in the minds of consumers, Mobility as a Service (MaaS) inventor Sampo Hietanen will tell the forthcoming 8545 MaaS Market Conference in Atlanta.  


“Cities worldwide are facing increasing congestion and pollution, putting additional pressure on their transport systems. Technology now has the potential to change the way people travel and MaaS brings all travel options together in one seamless on-demand service,” he will say.

In addition to Hietanen, ITS International has compiled an outstanding programme of presenters with keynotes from Zipcar founder Robin Chase and Paul Brubaker, CEO of the Alliance for Transport Innovation. Presenters from MARTA, STRA, Georgia Tech, trip planner SkedGo and the Center for Automotive Research will then analyse how on-demand services can dramatically alter the shape of transportation.

There are just two weeks remaining to book your place at the MaaS Market Conference (9 & 10 May) which is supported by the Georgia State Road & Tollway Authority (SRTA) and the City of Atlanta. The event is sponsored by A-to-Be, Cubic, Atkins, Egis, Emovis, Kapsch, Masabi, HNTB, Luminor and the IBTTA.

Attending this two-day event costs just US$675 and includes lunches, an evening networking event and refreshments.  

For a full-list of speakers and conference programme visit %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.maas-market.com false http://www.maas-market.com/ false false%> and book your place today.

Related Content

  • June 11, 2014
    ITS European Congress – iMobility events
    The ITS European Congress 2014 in Helsinki will see a host of intelligent vehicle demonstrations, including the iMobility Challenge event, eco-driving test-drives and ecoDriver workshop. The iMobility Challenge on 16 June will present test drives and interactive displays of new vehicle technologies to all visitors from 12:00 to 19:00. After the opening ceremony at 14:15, a major highlight of the event will be the participation of Williams Mercedes F1 Driver, Valtteri Bottas, who will take a short driv
  • October 9, 2018
    Ride-hailing companies could face taxes in San Francisco
    Ride-hailing companies could be taxed for starting their journeys in San Francisco following a bill signed by California governor Jerry Brown. The bill - AB 1184 - calls for a 3.25% tax on net rider fares for single-party trips, or those provided by an autonomous vehicle, as well as a 3.25% tax on shared rides. Additionally, the city or county would be able to set a lower tax rate for net rider fares for those provided by a lower emission vehicle. A report by the San Francisco Chronicle says the
  • February 18, 2014
    Vehicle and Road Automation website launched
    In order to promote the exchange of information and research on vehicle and road automation activities in Europe and beyond, the Vehicle and Road Automation (VRA) project has launched its website, together with other online tools to promote and expand the VRA community: The VRA wiki, www.vra-net.eu/wiki, is a user-edited shared resource for road vehicle automation activities around the world, containing details on around forty projects, with an abstract, contact point, website, sponsor, budget/funding an
  • December 6, 2017
    BlueSG launches large scale EV car share programme, Singapore
    BlueSG will launch a large-scale electric vehicle (EV) car-sharing programme in Singapore on the 12 December as part of its vision to accomplish a fleet of 1,000 EVs and 2,000 charging points by 2020. Called the BlueSG programme, it is available as either a premium yearly membership plan priced $15 (£11) per month, or a weekly plan which does not require any recurring fees. Additionally, 30 BlueSG stations that offer 120 charging points will be rolled out by the end of the year; 18 of which are in