Technology ‘can challenge car ownership’, Whim’s Hietanen will tell conference

Technology now provides transport operators and authorities with an opportunity to compete with car ownership in the minds of consumers, Mobility as a Service (MaaS) inventor Sampo Hietanen will tell the forthcoming MaaS Market Conference in Atlanta. “Cities worldwide are facing increasing congestion and pollution, putting additional pressure on their transport systems. Technology now has the potential to change the way people travel and MaaS brings all travel options together in one seamless on-demand
April 24, 2018 Read time: 2 mins
Hietanen: MaaS has the potential to meet congestion challenges
Technology now provides transport operators and authorities with an opportunity to compete with car ownership in the minds of consumers, Mobility as a Service (MaaS) inventor Sampo Hietanen will tell the forthcoming 8545 MaaS Market Conference in Atlanta.  


“Cities worldwide are facing increasing congestion and pollution, putting additional pressure on their transport systems. Technology now has the potential to change the way people travel and MaaS brings all travel options together in one seamless on-demand service,” he will say.

In addition to Hietanen, ITS International has compiled an outstanding programme of presenters with keynotes from Zipcar founder Robin Chase and Paul Brubaker, CEO of the Alliance for Transport Innovation. Presenters from MARTA, STRA, Georgia Tech, trip planner SkedGo and the Center for Automotive Research will then analyse how on-demand services can dramatically alter the shape of transportation.

There are just two weeks remaining to book your place at the MaaS Market Conference (9 & 10 May) which is supported by the Georgia State Road & Tollway Authority (SRTA) and the City of Atlanta. The event is sponsored by A-to-Be, Cubic, Atkins, Egis, Emovis, Kapsch, Masabi, HNTB, Luminor and the IBTTA.

Attending this two-day event costs just US$675 and includes lunches, an evening networking event and refreshments.  

For a full-list of speakers and conference programme visit %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.maas-market.com false http://www.maas-market.com/ false false%> and book your place today.

Related Content

  • October 23, 2012
    TRL and TomTom announce partnership on Congestion Index
    TRL and TomTom have announced here at the ITS World Congress that they have launched a new partnership to offer more detailed analyses of the results published in TomTom’s quarterly Congestion Index which covers major metropolitan areas in Europe and North America. The partners say the collaboration will see the Congestion Index being put to practical use in solving local congestion issues. TRL traffic consultants are able to work with detailed TomTom data to produce customised analysis which meets the need
    Read More
  • October 22, 2014
    Riverdating – barge to business
    European cooperation between key players in the sector has developed inland navigation as a competitive transport mode. Waterway transport is an environmentally sustainable transport mode that also brings innovative solutions to the current logistics challenges. The next Riverdating event in Luxembourg on 19 and 20 November provides a forum for exchange and dialogue between stakeholders of demand and supply in waterway logistics and enables individual business meetings between companies looking for mult
    Read More
  • February 23, 2018
    Companies depend on automation, AI and machine learning for cyber security
    To defend against cyber attacks, 39% of organisations are reliant on automation, 34% on machine learning and 32% on artificial intelligence (AI), according to the Cisco 2018 annual report conducted on 3,600 chief information security officers. It found that over half of all attacks resulted in financial damages of more than $500,000 (£697,000), including, but not limited to, lost revenue, clients, opportunities, and out-of-pocket costs. The study revealed that adversaries are using Malware sophistication
    Read More
  • November 1, 2018
    Call for papers and sessions open for ITS America 2019
    ITS America is accepting paper and session proposals for its annual meeting in Washington, DC on 4-7 June 2019. Submissions based on this year’s theme - ‘Intelligent Mobility: Safer, Greener, Smarter’ - should relate to topics on intelligent mobility: moving people, data and freight. Authors of the accepted papers will present findings in a session organised by ITS America’s programme committee which will feature a moderator appointed by the event
    Read More

Highlighted Content